Volvo’s "How Naughty Do You Want It" campaign is kicking into high gear and the Swedish manufacturer is giving the people a chance to come up with ideas on the lengths Volvo will take to prove it’s "naughtiness".
As a brief teaser of what’s in line for the campaign, Volvo announced in this video that they will be doing something very "un-Volvo-like" in the coming weeks, which means that we’re probably going to see these guys finally come out of the their boxy shells and become a little more risque.
How risque do we think? Well, if they can put some walk behind the talk they’ve been dishing out, then we probably should expect something along the lines of using a Volvo S60 and doing something straight out of the Fast and the Furious.
Yep, ’Volvo’ and ’Fast and the Furious’ in the same sentence. Who would have thought, huh? Seems Volvo is trying to shed the "old people" clothing and try on some fresh, young threads.