Volkswagen of America, Inc. announced today that the Volkswagen Jetta and Passat advertisements are finalists for “Most Effective Overall Ad” in the non-luxury category by IAG Research. IAG Research is a TV advertisement and product placement effectiveness measurement company. The Passat wagon was recognized as a finalist for the “Most Effective Established Nameplate Launch Campaign.” Each award category is based on national advertising that began airing in 2006, and recognizes automakers who produce ads that effectively reach the television viewing audience. Effectiveness is achieved through a combination of breakthrough creativity and strategic media placement.
Volkswagen is a finalist in two of the five award categories presented by IAG Research: the Jetta recognized for the ad “Dance,” and the Passat acknowledged for its “Safe Happens” advertisement.
The awards are based on responses from 1.5 million television viewers who respond to survey questions.
“We are excited about being recognized by IAG” said Kurt Schneider, general manager of creative content at Volkswagen of America, Inc. “This research confirms the true effectiveness of these messages in connecting with consumers and increasing consideration for the brand.”
THE CARS
The 2007 top-selling Jetta features many of the most popular comfort and convenience features as standard, including cruise control, CD player, air conditioning, traction control, and a height-and-telescoping steering wheel.
For all 2007 Jetta models, a four-wheel independent suspension, electro-mechanical steering, and a manual transmission comes standard. Best of all, the 2007 Jetta is on sale with a base price of $16,490.
Much like the Jetta, the 2007 Passat sedan and wagon stand out by offering drivers both interior comfort and exterior styling that’s sporty, practical and safe.
Volkswagen Passat includes no less than six airbags—all standard. The 2007 Passat and 2.0T models have a sophisticated, 2.0-liter turbocharged, four-cylinder engine with an advanced direct-injection delivery system ensuring optimum fuel consumption.
Starting prices for the 2007 Passat sedan and wagon is $22,960 and $25,225 respectively.