Volkswagen rolls out quirky print ad for the Fox city car

The Volkswagen Fox may not get a lot of publicity in this neck of the woods, but Volkswagen seems to think highly enough of the city car to release an ingenious way to advertise the next-generation model’s newly redesigned interior without actually showing the inside of the car.

So how does one accomplish such a task? For starters, you need a highly creative ad agency to come up with the idea, which Volkswagen already has in Brazilian ad agency AlmapBBDO. Then you need someone from AlmapBBDO to have a good set of Photoshop skills, which, as this ad clearly shows, they do.

So with both requirements crossed out, the only thing left is to do make this advertisement as attention grabbing as possible. And wouldn’t you know it, they had that one completely covered too.

So what if the little VW Fox isn’t sold here? At the very least, we’re fans of genius advertising and this little ad for the VW Fox hit it right on the spot, too.

Source: Volkswagen

5 comments:

That’s one interior that will turn yellow after a few months of use without care.

They should just call it the Golf Cabriolet and save the advertising-campaign money to spend on creating some new looks

How high were those ad people when they came up with that?

I like how the "inside" is actually painted like it were the "outside.".

That’s a pretty drippy advertisement but i like it..

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