In the spirit of Ferrari’s recent video game
offering and BMW’s expression of joy
advertising campaign, Volvo will be joining the competition by offering a free PC and iPod based racing game with the new S60 Concept Car
as the star of the show. Teaming up with fellow Sweedish videogame developers SimBin, Volvo plans on releasing Volvo-The Game, for free, on May 26. The game will give players the opportunity to race the concept car
along with a host of other Volvo racecars on two different tracks and three different difficulty levels.