There has been much speculation in the automotive world about VW looking into buying Proton from DRB-Hicom, and later came the announcement that VW’s labor group would not support additional acquisitions. It looks like - at least the smoke and mirrors make it look like - VW is done buying any more projects for the foreseeable future.
This all comes thanks to a report from Bloomberg, through Handelsblatt, that VW’s CEO, Marin Winterkorn, has said “We have enough to do at the moment in taking our twelve brands to where we want to be” in response to the company possibly buying Proton. He also said “We need to grow in Southeast Asia,” then followed that up with “but that does not mean that we will buy Malaysia’s Proton, like some are speculating.”
In the world of automobile acquisitions, you can always take a CEO’s words with a grain of salt, as they are saying what is true at any given second. At the drop of a hat, that truth can suddenly change, especially if DRB-Hicom decides to offer up Proton at a bargain price. Add in the fact that VW has been very shady with its business tactics lately – avoiding the tax man and sneaking Ducati under Lamborghini’s umbrella to help it meet mpg standards – and you can see why we don’t believe a word of what Winterkorn says.
VW will say what it needs to say in order to keep its labor group happy, but ultimately it is in the automobile manufacturing game to make money. If Proton and/or Lotus are seen as potential profit, VW will tell the labor group to suck it up, as they ink a deal for the Malaysian automotive group.
We’ll keep a close eye on this whole situation and see if VW stays true to it word or reverses ship if Proton falls in its lap.