To those who own a Playstation 3, you can stop reading now. This doesn't concern you; unless after reading it, you decide to run to your nearest Best Buy and pick up an XBox 360 and a Forza 3 video game to start practicing.

What's all the fuss, you ask? Well, in celebrating the upcoming 24 Hours of Le Mans in France - the 24-hour race will be held on June 12 to 13, in case you didn't know - Audi of America and Xbox/Turn10 will once again host the 2nd Annual AXF-24 Challenge at the Audi Forum in New York City on June 12, from 1pm to 5pm.

The four-hour XBox Live Forza Motorsport challenge will be the culmination of a North American-wide Forza 3 challenge where players on Xbox Live competed for the fastest lap times on the Circuit de la Sarthe while driving the 2009 Audi#2 Audi Sport Team Joest R15 TDI. Of all the participants, the three drivers with the top three fastest times will be given an opportunity to strut their skills in the AXF-24 Challenge on June 12, right at the same time the actual Le Mans race is taking place in France.

As for what's at stake, how about a 1-day Audi R8->ke1440 sports car experience package? You read that right. The winner gets an opportunity to spend one whole day with an Audi R8 at the Infineon Raceway in Sonoma, California. Game on, indeed!

Press Release after the jump

Press Release

In celebration of the annual 24 Hours of Le Mans race in France, Audi of America and Xbox/Turn 10 will again join forces to host the 2nd Annual AXF-24 Challenge, a four-hour Xbox LIVE Forza Motorsport 3 racing experience at the Audi Forum New York City on June 12, 2010 between 1 pm and 5 pm.

The first leg of AXF-24 Challenge opened with North American players on Xbox Live competing for the fastest lap times on the 24 Hours of Le Mans track: the Circuit de la Sarthe, while piloting the 2009 Audi #2 Audi Sport Team Joest R15 TDI. The three fastest drivers will be invited to compete in the AXF-24 Challenge on June 12th in New York City, which takes place while the real race takes place in France.

The 24 Hours of Le Mans endurance race is held in Le Mans, France, on an 8.5-mile track made up mostly of public roads. It is considered one of the top three races in the world, along with the Formula One Monaco Grand Prix and the Indianapolis 500. This year will bring the 78th running of the 24 Hours of Le Mans race, which began in 1923 but was canceled for nine years during World War II. Audi has won eight of the last 10 years at Le Mans.

The top prize for the winning AXF-24 competitor will be a 1-day R8 Audi sports car experience package in Sonoma, CA.

Audi, Xbox and motorsports fans planning to be in the New York City / Tri-State region on June 12th are invited to come to the Audi Forum New York City to watch the competition unfold and enjoy:

- Live feed of the 24 Hours of Le Mans race

- Playable Forza Motorsport 3 kiosks

- A chance to explore the Audi Forum New York City

- Catered food and open bar

- Prizes and souvenirs at the door

Guests should register by e-mailing Christine.Campbell@Audi.com.