Windows of Opportunity Concept by GM

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Riding in the backseat of a vehicle for mile after monotonous mile can be very boring, and we all know the feeling. Maybe it was when you were a child going on family vacations. Maybe it was this morning in the carpool lane. Maybe your children have now been passed the boredom torch. Well, now, General Motors is looking to change all that.

GM’s newest project, Windows of Opportunity(WOO), is a revolutionary new concept being worked on by students and researchers at Bezalel Academy of Art and Design in Israel. The goal is to give the backseat passengers something to do by making the rear windows virtually touchscreen computers using "smart glass" technology. Imagine driving through a long stretch of unchanging desert and being able to change the scenery to, say, New York City. Or maybe you would prefer playing an interactive game with passing vehicles. Maybe you just want to draw pictures on the window, in color! GM is hoping this will all be possible one day through a series of apps accessed by the touchscreen rear window.

WOO was inspired by studies suggesting that rear seat passengers feel disconnected from their environment. GM has no immediate plans to implement this technology into vehicles, but, for us, it can’t come quick enough. Some of us have little ones in the backseat and DVDs only work for so long! This, we think, would be a much welcomed feature in future vehicles.

Check out the video above and let us know what you think of WOO.


You can’t be so sure of what this thing could bring in the table. The technology looks great. But I think it’s not really suitable for a car.

There is still room for improvements. I would the concept of design is lacking. The only thing that is good for me is the process of making despite of bad outcome.

If they’d think of ways which would make it also appealing to adults, I’d greatly approve of this.

It’s creative, but still not creative enough. Why, merely wee kids would only be delighted by what these windows of opportunity can do.

I know it’s a great invention, and it must be used on all cars, but these great cars have their own usage and by using this may bring danger also in the passengers. 

Having it on your cars could be more costly. Well, it’s for the children. Mostly, youngsters will enjoy this kind of stuff, but what’s new with this in the future? 

At least make the activities on the windows of opportunity not boring. Did they seriously think that accessible abstract designs on a window should do the job of entertaining people, especially the adults?

It’s a good news for developing cars. It’s a great help to people since you’re not going to be bored during long trips; you’d be entertained enough with this touchscreen window.

The concept itself is awesome if you think of the process. However, the outcome is quite lacking.

How much would this cost, if ever this is out for production? They need to add more features too.

That’s kind of exaggerated. Yes, it can provide amusement for kids and adult, but soon enough they will get tired of its single feature.

It’s a very ingenious notion. What about adults? I don’t think they’ll buy this idea much. They should equip it with more innovative features.

I’ve seen one video of this on the net. I was amazed by the very innovative concept. However, I think this one will be having a higher price compared to others.

I’d say this is highly innovative, but isn’t it kind of pointless too? I mean, only kids would find this fun. Adults soon after will regard this boring and childish.

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