Now, when you twist the cap off a Pepsi product, you may be unlocking the door to a brand new fully- loaded celebrity edition 2007 Chevy Tahoe customized by DUB Magazine. Pepsi is giving away one vehicle each day during the ten-week Free Ride sweepstakes. Plus, Pepsi will help consumers at the gas pump, awarding $20 cash for gas prizes, one for every minute of the sweepstakes. That’s 70 cars in 70 days and millions in cash for gas.
Free Ride is a unique promotion that brings together the biggest celebrities in racing and car culture with the hottest trend on the road — car customization. Four-time Nextel Cup Champion and Pepsi driver Jeff Gordon, new Mountain Dew driver Brian Vickers, and Xzibit, host of MTV’s Pimp My Ride, have each tricked out their own version of the all-new 2007 Chevy Tahoe.
Each celebrity worked with the designers at DUB Magazine to customize the car to their own taste and style — to produce cars you can’t find on any showroom floor. The celebrity editions feature different paint schemes, custom interiors, 22" or 24" wheels, DVD/LCD units and over-the-top sound systems. Each Pepsi Free Ride Tahoe winner will have the opportunity to choose from among the three customized Tahoes.
"This type of state-of-the-art customization is a unique prize that will allow our winners to ride in style," said Ralph Santana, VP of Marketplace Initiative Development, Pepsi-Cola North America. "Xzibit, Jeff and Brian put their own spin on the new 2007 Chevy Tahoe, one of the most anticipated vehicles of the year."
Free Ride: How to Enter
- Look for a unique code printed under the cap of specially-marked "Free Ride" 20-ounce and 1-liter bottles of participating Pepsi, Mountain Dew and Sierra Mist products and under the rim of specially marked fountain cups.
- Enter the code online at http://www.PepsiFreeRide.com or http://www.DewFreeRide.com, powered by Yahoo! Autos Custom
- Each code is good for one entry into the daily Free Ride sweepstakes drawing.
- One (1) 2007 Chevy Tahoe winner and one thousand four hundred forty (1,440) $20 Cash for Gas winners will be selected in each daily drawing.
Xzibit, Jeff Gordon and Brian Vickers bring the promotion to life in two television commercials created by BBDO New York. In each spot, two Pepsi drinkers are surprised by Chevy Tahoes falling out of the sky after twisting off a Pepsi Free Ride cap. Xzibit, Jeff Gordon and Brian Vickers make cameo appearances as they hop out of the vehicles and toss the keys to the winners.