Z4 App for iPhone and iPod touch

As part of their latest marketing campaign, the programmers at BMW have released an interactive application designed specifically for the iPhone and iPod Touch promoting their new Z4 roadster. The BMW will compete with future Porsche Boxsters and Mercedes-Benz SLK convertibles. The app is inspired by BMW’s “An Expression of Joy” campaign and lets you build a Z4 and then drive around on a blank canvas using the Z4’s tires as paintbrushes. There is also a section that elaborates on the history of BMW’s art cars of the past.

The application is available to download on iTunes for free.