As part of their latest marketing campaign, the programmers at BMW have released an interactive application designed specifically for the iPhone and iPod Touch promoting their newZ4 roadster . The BMW will compete with future Porsche Boxsters and Mercedes-Benz SLK convertibles. The app is inspired by BMW’s “An Expression of Joy” campaign and lets you build a Z4 and then drive around on a blank canvas using the Z4’s tires as paintbrushes. There is also a section that elaborates on the history of BMW’s art cars of the past.
The application is available to download on iTunes for free.