Whereas other car companies are making do with creative Super Bowl commercials, Honda is doing it with a lot of star power. We’ve seen Matthew Broderick bring his Ferris Bueller role back to life for the Honda CR-V and now, Honda’s sister company, Acura, has upped the ante with Jerry Seinfeld and Jay Leno.
Granted, the car being featured in the ad - the new NSX - is being touted as the next great Japanese sports car so it figures that Acura would go all out in promoting the car during the Super Bowl.
In the ad, Jerry Seinfeld goes through extreme lengths to convince the one guy that’s going to get the NSX before him to switch places with him. He brings him an alien in a body bag, he does a stand-up routine over a family dinner, and he even brings back the last "supposedly dead" munchkin to life.
And just when he thought that he had finally convinced the guy to hand over the number 1 spot, Jay Leno comes from out of nowhere riding a jet pack and promising a flight from New York to LA in just 20 minutes.
Do you remember the Acura Concept spied a while ago on the movie set for The Avengers? Well, If you do, you may be interested in knowing that this high speed roadster is priced at an amazing $9,198,000 and gets 234 mpg!
Movie website, Collider, was able to get up close and personal with the Acura star car and have provided pictures of all of its nifty features. For example, the concept is powered by a palladium-powered 80,000 TOHC 32-valve engine with titanium-forged block and nitrous fuel-injection system combined with a 9-Speed HYPER-Shift transmission. There aren’t any details on the engine’s output, but the concept can achieve 234 mpg in city traffic and 302 mpg on the highway. Now that’s efficiency!
The exterior of the concept shows off an underbody kit with an aero-dynamic spoiler lip and black-night painted-wheels with particle matter technology. Since this is a superhero movie car, it was also equipped with plenty of defensive systems like advanced radar-deflecting capabilities with wave modifier, a bullet and foreign element-proof clear coat, and metal skin and bulletproof hyper-traction tires.
Wouldn’t be cool to see a vehicle like this on the streets one day? As long as it comes with a cheaper price, we’re all in!
When this Matthew Broderick teaser first surfaced last week, speculation ran rampant that there was a Ferris Bueller movie in the works. If you were one of those people that thought the same thing, you’re both right and wrong on that one.
First of all, there’s no Ferris Bueller movie currently in development, but there’s this Super Bowl commercial from Honda that brings "Ferris Bueller’s Day Off" back to life.
Some of you might be too young to remember the movie and the success it generated in the box office, but for those that remember Bueller’s clever attempts at skipping school and spending the entire day in Chicago just having some fun, then you’ll certainly notice all the movie references made in the two-and-a-half minute commercial where Broderick plays himself and decides to skip a movie shoot just so he could enjoy his all-new Honda CR-V.
Charming as the ad is on a lot of fronts, it does cast a generational tone to it, especially for those that never got the chance to see the movie and won’t understand what the big deal is all about.
The 2012 edition of the Bullrun will start to air on MTV2 later on this month and, as a preview of the great things that are to come, the company has unveiled a promo video with highlights of the 2011 event.
The BullRun starts in L.A. and runs for a week around the Western U.S. In this video, you’ll catch celebrities like Dudesons, Ice T., Vanilla Ice, Mr T., and others. Aside from these B-list celebrities, the BullRun will feed viewers more than their share of cool cars and hot girls, as well as some interference from some of the men in blue.
Check out this promo video and don’t forget that the mayhem started on January 26th. The 2012 rally drivers will be the stars of the original Bullrun television show; "Cops, Cars and Superstars". The show will be in its 9th season and currently airs in over 96 countries around the world!
High tech dreams, art on wheels, poetry in emotion. This is what AutoExotika promises to feature when the new series kicks off.
What is AutoExotika? It’s a "high energy, high quality, celebration of the world’s most exotic automobiles and the men and women who design, build, collect and drive them." Basically, a team of experts will be filming at iconic racetracks, manufacturing plants, and some of the most amazing roads in order to provide viewers with an eyeful of auto erotica.
Aside from the scintillating vehicles to be presented, AutoExotika will be hosted by race car celebrity Ashley van Dyke, exotic car owner John Temerian, and serving as the brains behind the operation, technical and mechanical guru, Evan Blaustein.
Short of being able to tag along for what promises to be an insane ride, we can’t think of anything better than sitting back and experiencing AutoExotika!
