When you think of Chevrolet muscle cars, the Chevelle is definitely the among first that comes to your mind. It was produced between 1964 and 1977 and now it looks like the company may have plans to bring it back onto the market. Or at least this is what can gather from GM’s last move — its application for the "Chevelle" trademark on December 4, 2012 in the "Exterior badges for vehicles" category of Goods and Services.
Also, starting March 22, 2013, the application’s status changed to "Non-Final Action – Mailed," meaning that others can object to GM securing the mark, so that the company can move to finalize the registration of the mark.
This move, along with the new rules that no longer allow companies to trademark without solid proof that the name trademark will be used, makes us believe that we are soon going to see a new Chevelle added to Chevrolet’s lineup.
It is very possible that this trademark means a production version of the CODE 130R concept will arrive on the market sooner than expected. We’ll see.