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Super Bowl Ad: Chevrolet breaks the bank with a fleet of commercials 
It must be a good sign for the auto industry to see so many car brands coming out with their own commercials for the Super Bowl. We don’t know how much each commercial spot costs but we heard it’s somewhere around $2 million, making Super Bowl Sunday one of the most important, if not THE most important day of the year in the advertising circles. For their part, Chevrolet spared no expense with the number of commercials they made specifically for the Super Bowl. Centered on the tag line "Chevy Runs Deep", each ad features a marketing spot for a number of Chevy-branded vehicles, including the Cruze, Cruze Eco, Volt, Camaro, and Silverado HD with a number of unique plots for each of the ads. We’re not going to spoil anything, but we do have to say that Chevy hit some funny bones with their ads. Out personal favorites include "Tommy" and "Status", with "Ms. Evelyn" also places right up there for the all the meaty guys watching the game. Check all the ads after the jump and get your fix of all of them before watching the game. At least you’ll be ahead on some of your friends on that department. Full story Chevy Cruze Nets Double World Championship
The 22nd and final round of the coveted WTCC (World Touring Car Championship) was held in the gambling hub of Macau this weekend, setting the stage for a Chevrolet world-first. The Chevy Cruze race cars went down in history by being the first ever Chevrolet or GM race outfit to win a double Championship in any FIA sanctioned World Championship series. After finishing second in Race 1 at Macau, Yvan Muller took the Championship with 331 points – a full 55 points clear of his nearest rival, Gabriele Tarquini. The weekend proved to have a fairy tale ending to what was a stellar season for the Cruze race cars, finishing on the podium in no less than 21 of the 22 races, also ensuring Chevy the constructors’ title for 2010. Credit also needs to go to Mullers teammates Alain Manu and Rob Huff for their performances this weekend and throughout the season. Unfortunately for Huff, he finished tied on points with Tarquini for second place in the championship, but had to cede the runner up spot to the Italian due to his higher number of victories during the season. The competition was stiff from other manufacturers that included SEAT diesels and the BMW 320si, making Chevy’s achievement all the more satisfying. Hit the jump for the drivers’ comments. Full story 2010 Chevy Cruze Z-Spec ConceptThe Cruze already has a pretty decent “globalized” look to it from the factory that is better than the outgoing Cobalt. Sold in over 60 countries worldwide, this car represents a sizable part of GM’s global market share, meaning it has to be very good to meet the demands of consumers – and it is. The 1.4 liter turbocharged 4-pot under the bonnet provides sufficient power whilst still maintaining great gas mileage. But as we on TopSpeed know, like anything else from the factory, it could be better, and that’s why the Z-Spec Concept has been created. Chevrolet wanted to create a unique showcase of an Americanized, sporty-looking Cruze, fitted with a range of factory-engineered parts to set it apart from your average model. More and more people are customizing their vehicles and Chevy have now created a means for their customers to do so through the Z-Spec. One of the cool features apart from the additions to the car itself, is that all these accessories are available as optional parts from your dealer, meaning you can build their cost into your monthly repayments. We particularly like that. Hit the jump for details of the modifications. Full story Holden Tuning Company HSV Working On Hot-Cruze
While drivers in the United States still love their larger vehicles, the rest of the world is driving around in hatchbacks and wagons. Chevrolet might be attempting to capitalize on this with the Cruze five-door in the land of vegemite and kangaroos, Australia. The base Cruze will likely feature a few four-cylinder petrols and diesels, but there is a chance that Holden’s in-house tuning company, HSV, will kick it up a notch with a high-performance four-pot, although this has not been confirmed. This will mean that the Volkswagen GTI and the Ford Focus ST will have some competition from GM. We don’t expect to see or hear anything from HSV for quite some time, as the company is busy making sure its V8-powered vehicles will be able to survive in the future. We hope to hear something soon on the Cruze HSV, although Americans won’t ever be able to drive it. Chevrolet Cruze Ads Are Warming Up
As with any new car, we can expect to see ads popping up like zits on a teenager’s face. The new ads for the 2011 Chevrolet Cruze are just starting to appear on the web, which means it won’t be long until we see them on TV. As of late, GM has a history of attacking other manufacturers, mostly Toyota and Honda, in its advertisements. This time it’s not different, as the ad clearly targets the Corolla. The second ad that you will see isn’t an attack, but rather an overview of all the positive things that have been said about the new kid on the block. Frankly, we’re just happy that it’s Tim Allen doing the commercials this time and not Howie Long, as those were painfully bad. Expect see the ads hit the television waves sometime in the near future. Hit the jump to see the new videos. Full story Chevrolet releases online configurator for the CruzeThe 2011 Chevrolet Cruze won’t turn heads as a road-burning machine, but when it comes to a car that comes with a fuel-economy calling card, you can’t do any better than this compact sedan. And if you’ve got a taste for online configurators, you’re in luck because Chevrolet recently released the configurator for the 2011 Chevrolet Cruze for you to go crazy on. You can opt for the basic LS model that comes with a price tag of just a nickel under $17,000 - $16,995, to be exactly. But if you’re willing to splurge on the car, you can click a myriad of features to put on the Cruze, including an RS appearance package, a sunroof, navigation system, and a spare tire to boot. All these add-ons could spike up the price of the car to $26,800, an increase of 10 grand over the basic model but still cheap enough to make it a little worth it. Then again, all of this is subject to your imaginations so you might as well go the whole nine yards in configurating your virtual Cruze.
2011 Chevrolet Cruze Hatchback
Although not many Americans fancy themselves hatchback lovers, Europeans just so happen to love some five-door automotive action. With these types of people in mind, Chevrolet has unveiled the first details on the hatchback version for the new Cruze which we heard about a few days ago when their Australian brother, Holden, let it slip during an interview. Its official debut will be made at the Paris Motor Show with sales in Europe beginning in mid 2011. In order to transform the Cruze into a lean, mean hatchback machine, Chevrolet has built it on the new body-frame integral system (BFI) which offers high levels of stability and solidity. The vehicle will also change with the help of a sweeping coupe roofline and short overhangs at the front and rear of the car. This new format allows for 400 liters cargo capacity and 60/40 split rear seating. Chevrolet did not announced the engine line-up, but we expect to see the same choices as in the sedan version: a Ecotec 1.4L turbo engine, standard on the LT and LTZ models, and an Ecotec 1.8L four-cylinder engine for the LS models. Wayne Brannon, president and managing director of Chevrolet Europe, knows that, when it comes to Europeans, the money is in a good hatchback. He says, " Hatchbacks play a critical role in many markets. The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe." Prices for the Chevrolet Cruze hatchback will be released closer to its actual launch date. Press release after the jump. Full story
Chevrolet will bring Cruze hatchback to Paris
The 2011 Chevrolet Cruze was unveiled at the 2010 Los Angeles Motor Show and Chevrolet will make good use of the next major motor show, the Paris Auto Show, by revealing the hatchback version for the latest model in their line-up. A first concept version of the hatchback Cruze will be unveiled at the Paris Motor Show and will most likely be followed by a production version. The confirmation was made by the maker’s Australian brother, Holden: "There will be some exciting news coming out of the Paris motor show and the Chevy reveals for the Australian market." However, Holden would only say that it was too early to confirm the presence of the Cruze five-door at the Paris show, preferring to leave official announcements to Chevrolet . The production version will be built on the Delta II platform and will be revealed in the second half of 2011. We have to remind you that at the same show, we will also see production versions of the Chevrolet Aveo and the Chevrolet Orlando.
GM Engineers Make Music With Chevrolet Cruze
So this is what happens when you allow engineers to do whatever they please. Left alone with the new Chevrolet Cruze, they began to make sweet music with different areas of the new sedan that will look to put General Motors back into the midsize segment. If you’re interested in watching a few engineers clown around, but at the same time see how stuff works, than this video is for you. From the doors to the trunk to the wipers, nothing is off limits to these guys. Apparently, the video was shot at the Milford Proving Grounds in what looks to be a bunker. It also looks as if the video is attempting to show us that the Cruze has sensational build quality, unlike previous GM sedans. It’s a pretty good attempt, as the video is entertaining and informative at the same time. Hit the jump to watch the GM video. Full story 2010 Chevrolet Cruze CS
Chevrolet UK has unveiled a new CS race-inspired option pack for the Cruze sedan today. It will be available for all trim levels and engine variants and adds a price of £1,595 over the sedan’s price total. The new Cruze CS will be available starting mid July. The CS package includes 18-inch white multi-spoke alloy wheels, lowered suspension, a boot spoiler, unique CS graphics, and matching tailored carpet mats. These options are added to the standard follow-me-home lighting, remote central locking, a CD-radio system with auxiliary input, premium soft-touch interior plastics, and electric windows. For the UK market, the Cruze is offered in three trim levels: S, LS and LT. It also comes in three engine versions: 1.6 S with a total output of 113 HP, 1.8 liter, or a 2.0 liter diesel powerplant. The engines can be coupled to a choice of six-speed manual or automatic transmissions. Press release after the jump. Full story
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