Every single year cars continue to get closer and closer to being completely autonomous, but that’s still a distant goal. In today’s world, automakers are simply trying to make getting lost a thing of the past with new integrated navigation systems. Chevy has taken this a step further by announcing that it is planning to release a new type of navigation system in the fall of 2012.
Chevy has dubbed this new system GogoLink and will debut it at the 2012 New York Auto Show. What’s weirder than the name itself is that it is a smartphone application. Yup, this application loads into any smartphone and offers a fully functional navigation system with live traffic updates. This system works through the MyLink infotainment system installed in the upcoming 2013 Sonic and 2012 Spark via Bluetooth or cable connection, and displays the navigation system on MyLink’s 7-inch LCD touch screen.
But why on Earth would Chevy put a smartphone app as its navigation system? Well, Chevy claims that 90% of Sonic and Spark buyers own a smartphone and that these higher-end customers are accustomed to using their phones for everything. We honestly think it is a cheap way for Chevy to say “Even our entry level cars have navigation systems,” but we’re skeptics.
Due to the fact that GogoLink will likely not debut in time for the release of the 2012 Spark , Chevy dealers will quickly upload GogoLink onto the MyLink system on your new Spark once it becomes available. For now, we’ll reserve judgment until more details come about, but we can certainly see a large number of Spark and Sonic customers complaining because they used up their entire smartphone data plan running GogoLink (See iPhone billing nightmares). However, if you happen to have an unlimited data plan, which we would assume most smartphone users would, this could be a pretty cool system to help get you around town.
Click past the jump to read the full press release and list of features.