How’s this for a new way to learn more about the Chevrolet Volt ? Of course, all you need to do is have a Microsoft Xbox 360 and purchase the latest Microsoft add-on, the Kinect for Xbox 360.
Sounds simple enough, right?
Here’s the catch, though. For all your efforts, the only thing you’ll get out of it is an interactive video advertisement on Xbox LIVE. Think we’re kidding? Well, okay, we are. The real catch in this whole tie-up - and trust us, it’s a good one - is that you’re going to get a chance to test drive a virtual Chevy Volt through Microsoft’s first no-controllers-needed racing game, the "Kinect Joy Ride". After viewing the video advertisement in-dash on Xbox LIVE or on the Web, consumers will be able to unlock the Chevrolet Volt in “Kinect Joy Ride” to actually drive the car in the game.
According to Jim Campbell, U.S. VP for Chevrolet Marketing: “The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years."
“Conversely, Kinect allows us to bring the excitement of the showroom to the living rooms of our customers," he adds. "It’s a way for us to replicate the experience of physically engaging with a product that is essential to the customer’s purchasing decision.”
Press Release after the jump