By now, you’ve probably heard of Chevrolet ’s new marketing campaign for the Chevy Volt , including the eyebrow-raising, yet LSS-inducing ‘Chevy Volt Song’.
It turns out that the Chevy Volt Song has an equally dumb-founding cousin: the Chevy Volt Dance.
Don’t get us wrong: we appreciate the arts of singing and dancing just like everyone else, but we do have to question the rationale of PR and marketing heads of Chevrolet for their decision to market the Volt like some sort of variety show.
While the Chevy Volt Song does have a tinge of catchiness into it, the Chevy Volt Dance is straight out of a choreographed noon-time variety show, complete with the backflips, gyrating, and break-dancing. The Volt, we surmise, will be better off without ‘the Dance’ and we just hope that Chevrolet does something about it like say, burn any and all tapes and remove all evidence that such a dance ever existed.
You know a song/jingle has made an impression on you when you find yourself unknowingly singing it all the time.
That’s how we felt after listening to the official "Chevy Volt Song".
According to Maria Roher, GM’s director of global Volt marketing, the song was created not just for marketing and promotional purposes, but also to inculcate into the minds of people that the future of auto industry is of the electric variety.
“We are not only looking to sell our Volts come start of production but we are also looking to educate our youth on something that is rather new and sophisticated and quite eco minded,” she says. “A Volt song helps us to achieve those objectives. ’Chevy Volt and Me’ explains what Volt is all about as a better EV in simple friendly terms.”
We have to give it to GM and the Volt team. There’s a certain catchy tune to the song that you can’t get rid of after listening to the chorus, “E for electricity and V for Chevy Volt and me…”
General Motors must have a lot invested in the Chevrolet Volt EV . The new electric car is still about a year away from seeing the dealerships but GM isn’t wasting time as far as promoting and marketing what the Volt can – or presumably, cant – do.
In their latest released video, the Chevy Volt goes through a flood test at the Milford Proving Ground to highlight just how the batteries inside the car will be sealed in the event of an actual flood.
Check out the video to see the Volt turn into an amphibious vehicle.
Although he didn’t expand on the subject, Chevrolet’s former Vice President Brent Dewar showed audiences this slide as part of the electrically propelled Volt ’s unveiling at the L.A. Auto Show last week. General Motors has touched on the topic of producing user friendly applications for both the Blackberry and iPhone for their new battery operated production car by the time it arrives in showrooms across the country, but they still aren’t saying exactly what the program will do. Our best guess is that the smartphone applications will be based around recharging the Volt’ s batteries, we have heard that Chevy’s BEV will come from the factory with features like programable recharging. A penny pinching move that allows owners to wit until rates go down after midnight to start charging their Volt.
So what could GM do with the world’s greatest key fob? Using a smartphone with an LCD screen as opposed to a palm full of plastic that is limited to only a few fixed buttons will allow the software engineers to go as far as their imaginations can take them. If you thought that the new Prius’s remote activated ventilation system was cool, the Volt app should put the tiny gas sipping Toyota to shame. Although it probably won’t let you operate the car like James Bond drove the BMW 750 in Tomorrow Never Dies it will most certainly bring a bit of fun to owning a Volt. The ball is in your court GM.
Yes, apparently, that is a legitimate color, or to be more specific, a legitimate hue. It turns out that ‘Viridian’ is a real word, which means ‘a long-lasting bluish-green pigment made from hydrated oxide of chromium. As far as ‘Joule’ is concerned, we do remember from our Home-Ec classes that it’s a unit meant to describe some sort of electric energy.
The contest was one by David Thomas from Sanford, Florida, whose ‘Viridian Joule’ name beat out notable contenders the ‘EV-ergreen’ and the ‘environMINT’. In hindsight, ‘Viridian Joule’ isn’t all that bad of a name, especially since ‘EV-ergreen’ and ‘environMINT’ didn’t really get any overwhelming thumbs up from us. But we did wonder for the life of us why Chevy had to have such a contest. Couldn’t they have come up with something themselves?
We’re guessing that it’s their way to keep the public involved in whatever they do, which, at the end of the day, isn’t bad idea to drum up interest for the Volt.
The final version of the Chevrolet Volt electric car was presented today at the Los Angeles Auto Show. At the even GM announced that the electric sedan will be available late next year in California with other lead markets to be named later. Production will begin in 2010 and will cost $41,000 before federal and state tax incentives. While the sticker price is rather high, the lease deal seems to be the best choice. Buyers can lease their very own electric Volt for $350 per month for 36 months. That is the exact same payment that Nissan is asking for with the Leaf EV.
The Chevrolet Volt is designed to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt’s lithium-ion battery runs low, an engine/generator seamlessly operates to extend the total driving range to more than 300 miles before refueling or stopping to recharge the battery. One thing to remember while you are at the pump; this little baby has to be filled with premium gasoline.
Also, the Volt’s exterior color has an official name: Viridian Joule, a name suggested by David Thomas, 40, of Sanford, Fla.
UPDATE 07/22/2010: Chevrolet has taken the Volt on its first cross country trip! Check out the video above!
UPDATE 07/27/2010: This article has been updated to show the price that has just been released for the Volt.
UPDATE 07/28/2010: Chevrolet is highlighting the value of the Volt in the video above. Check it out!
UPDATE 10/16/2010: Motortrend has tested the Chevrolet Volt and has gotten some tremendous results! On their first trip, the hybrid got them 127mpg while traveling along the street and highways of Los Angeles. On their second trip, the guys over at Motortrend drove the heck out of the Volt at its top speed and were able to get 75mpg proving that the Volt is one efficient vehicle!
In one of the strangest contests we’ve come across recently, Chevrolet has narrowed down the list of its ‘Volt Color Naming Contest’ to three finalists.
That’s right - a color-naming contest.
What’s even more surprising was the fact that over 13,000 people submitted their ‘entries’ for the contest, which, as we’ve said, has been narrowed down to three colors. These three colors are “EV-ergreen", which was submitted by Devin McQuarrie of San Jose, CA, “Viridian Joule”, which was submitted by Dave Thomas of Sanford, FL, and “environMINT”, which was submitted by Matthew Valbuena of Rancho Santa Margarita, CA.
Voters can now cast their votes over at the Chevy Volt website with only one vote per IP address will be counted over the next two weeks. The contest will conclude on December 1 in Los Angeles where a winner will be officially announced. The three finalists will also be brought to LA for the official announcement and as a prize; the winner will get to take the Volt in its winning color out for a test drive, becoming the first outsider to be given the opportunity.
It’s not much for a prize, to be honest. We were kind of expecting Chevy to give the winner a Volt model of his own. After all, he was the one who thought of the color of the car.
Electric cars like the Chevy Volt may not have to worry about the mounting fuel prices all over the world, but is it presumptuous to believe that they should worry about the weather, especially when it rains?
It is after all general knowledge that water and electricity don’t exactly go hand-in-hand. So if you’re one of those people that won’t buy an electric car because of this ‘fear’, you can now rest easy.
The guys at GM-Volt, together with the Volt’s lead engineer Lance Turner – the same man who was one of the key figures behind Mitsubishi’s EV1 project - took the Volt out for a quick test to ensure that the car’s battery pack won’t short-circuit when it gets doused with water.
What they did was they placed the Volt inside a container and filled it up with seawater up until the water touched the batteries. The batteries, it turned out, were wrapped in a specially-constructed seal, which paid close attention to the high voltage lines between the battery pack and the inverter.
It’s a must-see video, especially for those who are looking to purchase a Chevy Volt down the road. At the very least, it should alleviate some of your fears.
Fresh off the announcement that the Chevrolet Volt will have EPA estimated 230 MPH , General Motors has released this video of the future plug-in electric vehicle make its way down the assembly line. From body panel attachment to a fully systems diagnostic run, the American gives us a glimpse of what is to come with these preproduction Volts.
About the whole 230 MPG thing, the EPA’s new train of thought it that a plug-in electric vehicle will be traveling many more city miles than highway ones in electricity only mode. So General Motors expects the Chevrolet Volt to consume as little as 25 kilowatt hours per 100 miles when driving around town. Considering that the average cost of electricity in the U.S. is approximately 11 cents per kWh, a typical Volt driver will pay somewhere around $2.75 to travel every 100 miles. That equates to less than 3 cents per mile.
Even if General Motors all new gas electric hybrid the Chevrolet Volt has not made an official debut, the automaker has started to reveal more and more details about the future electric car. GM said that the future Volt will be able to achieve a city fuel economy of at least 230 miles per gallon, and that it will be able to travel up to 40 miles in pure electric mode from a full charge.
The actual as mileage of the Chevrolet Volt will depend on how far the owner travels amongst other factors such as how much cargo or how many bodies they bring along with them and even how much accessories like the air conditioning is used. Chevrolet has already verified the Volt’s 40 mile electric range through vigorous developmental testing which results in a petroleum-free driving experience in both city and highway cycles.
Based on the EPA’s new train of thought, plug-in electric vehicles will be traveling many more city miles than highway ones in electricity only mode. So the government agency has decided to use kilowatt hours per 100 miles traveled in order to categorize the efficiency of a plug-in electric vehicle. Using this methodology, General Motors expects the Chevrolet Volt to consume as little as 25 kilowatt hours per 100 miles when driving around town. Considering that the average cost of electricity in the U.S. is approximately 11 cents per kWh, a typical Volt driver will pay somewhere around $2.75 to travel every 100 miles. That equates to less than 3 cents per mile.