Unique tie-ups between automakers and retailers are nothing new at SEMA . To an extent, that’s what makes this auto event different from the rest; it affords opportunities for outfitters like Realtree to get involved in the creation of a custom vehicle.
The outdoor outfitter that has made a living out of being the world’s leading designer, marketer, and licensee of camouflaged products teamed up with Chevrolet to create what can only be described as the "ultimate hunter’s truck": the Silverado Realtree Concept.
The truck is based on the Silverado 2500 crew cab and was given plenty of new details, including a Champagne Silver Metallic color that comes with Realtree graphics. The hulking pick-up also received a custom front bumper with an integrated winch and a new set of 18" wheels wrapped in mammoth 35" off-road tires. Even the pick-up’s interior was given given some Realtree touches, especially the Dark Cocoa leather seating with camouflage piping and blaze orange stitching that comes together with Realtree AP pattern accents.
Meanwhile, the Silverado Realtree comes with a torquey 6.6-liter Duramax diesel engine that churns out 397 horsepower and a metal-twisting 765 lb/ft of torque, giving the pick-up all the power it needs for all of the miles it’s going to log in the off-road.
Chevrolet and Realtree have established a solid partnership that has lasted seven years and the former wanted to celebrate the occasion by seeking the input of the latter in building a truly one-of-a-king custom pick-up.
“This truck is a celebration of the seven-year partnership between Chevrolet and Realtree," said Tony Truelove, marketing manager for Chevrolet pickups. "It’s only natural to combine the dependable, long-lasting Silverado HD with Realtree, the best gear for the outdoors.”