This weekend at the Atlanta Motor Speedway, a unique pink Chevrolet Camaro SS will serve as the official pace car for the NASCAR Sprint Cup Series AdvoCare 500. While the race itself will be something worth paying attention to, the pink Camaro pace car also holds a story unto itself, not because of its color, but because of what that color represents.
See, the car has been dressed in a two-tone pink and white color scene, which is similar to last year’s pink pace car , a clear and distinct nod to Chevrolet’s support of the American Cancer Society and the latter’s "Making Strides Against Breast Cancer" initiative.
“For our 100th birthday in 2011, Chevrolet began its support of the American Cancer Society, and the generous response from our dealers, employees and customers told us we needed to help the Society fight for more birthdays,” said Don Johnson, vice president of Chevrolet Sales and Service.
“At Chevy, we believe everyday heroes can accomplish extraordinary things, and it is in this spirit that we work to achieve a world without breast cancer.”
As part of Chevrolet’s efforts this weekend, the automaker has promised to pledge $200 for every lap the Camaro SS "Breast Cancer Fight" Pace Car leads under the caution flag. A year ago, a similar set-up was arranged by Chevrolet, and when the race ran under 64 caution laps, the BowTie happily sent $12,800 in donations to the American Cancer Society.
“Last year, contributions of more than $900,000 supported the American Cancer Society’s mission to save lives by helping people stay well and get well, by finding cures and by fighting back against this disease,” said Roshini George, national vice president of health promotions for the American Cancer Society.
"As we approach National Breast Cancer Awareness month in October, we want thank the Chevrolet family for its support and remind everyone to take the steps that make a difference in our fight against breast cancer.”
gallery: Chevrolet Camaro SS NASCAR Pace Car