2013 Chevrolet Spark "Pink Out" Cancer Awareness Concept

From the same guys that are bringing a Spark called "Sinister" to the 2012 SEMA Auto Show , Chevrolet is showing that they’re SEMA-bound line-up also shows its softer and socially aware side.

On the other end from the Sinister, the BowTie will also bring the Spark "Pink Out" Cancer Awareness Concept. Dressed in the now unmistakable pink color - the official name is Techno Pink - that has become associated with cancer awareness, the Pink Out Cancer Awareness Concept is Chevrolet’s way of showing that it’s joining the fight against breast cancer by throwing their support behind the American Cancer Society.

The Spark Pink Out has been doused in pink both on the exterior and the interior. The latter, in particular, carries pink accent colors, including a pink suede headliner, a pink pillar trim, and a pink instrument panel trim with matching accent piping.

On the outside, the Spark Pink Out has been fitted with a new Z-spec grille and Chevrolet Accessories ground effects. Oh, and don’t forget the slew of pink ribbon graphics that adorn the entire body of the compact concept.

All in the name of a worthy cause, and never mind the fact that it’s just a compact vehicle, the Chevrolet Spark Pink Out Cancer Awareness Concept is one vehicle that should have its own pedestal.


19 comments:

the breast cancer issue is very important, indeed. and i’m unspeakably happy that even big companies support it. i love the initiative, but i don’t love the car.

jenny_smith, in this case you may need a vomit bagsmiley

i agree with gabe_dale. plus, i don’t wanna imagine how the interior looks if it’s all pink...

there are other things that could better help women with breast cancer. but hey, anything extra matters, right?

i support the cause but i hate the car. and i hate pink and in this case is too much pinksmiley

trend or not, useful or not, the car is there and it looks good.

i think this is just a trend with "breast cancer awareness". just like the prius in hollywood.

this car looks like an understatement. and just by that it draws attention. love it.

i love the wheels and the front bumper. though discrete, they hide some passive aggressiveness.

leaving the cause aside, i think the car looks good. it is a small girlish car, so the pink and the bow seem quite fit for it.

i think john is right. actions are the ones that matter most. and i mean real actions, not just promoting a cause. getting involved and really helping is an action!

midocar, you are being obtuse. if you are hungry, what do you find more helpful: me saying" this man is hungry" or me giving you something to eat?

i understand the importance of the cause and i support it too, but to me, this car looks like a present box. those breast cancer symbols look like ribbons. sorry!

it is good there are companies involved into raising awareness. i think otto and john are just being mean.

stating "there is breast cancer" will help little women. saying "chevrolet has sponsored a mobile caravan for screening breast cancer" is a whole different thing.

i "love" this "raising awareness" campaigns. all they do is say: look, there’s a problem! well thank you, captain obvious!

SEMA is the kind of place where such a car can speek for its cause and realy rase awareness.

maybe what they mean is that this car is supporting a very important cause and because of that they deserve their own pedestal.

"a vehicle that should have its own pedestal"...why? because is all pink? cause i don’t see any changes

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