One of the models that will be in attendance is the "Color Run" Spark, a model that was built to pay homage to the The Color Run series, a highly popular, nationwide series of urban 5K races wherein participants are doused in multiple colors for each kilometer they run.
Suffice to say, the race is pretty colorful in its own right, and as the official safety car of the Color Run, it was only fitting that Chevrolet will bring a custom Spark doused in how you’d expect it to look like if it ran the race.
Colorful, to say the least.
The custom, multi-colored graphics package is the unquestioned star of the Spark’s make-over, but it certainly isn’t the only thing notable about it. Chevrolet also decked out the car with a Z-Spec grille to make its front profile look a whole lot more aggressive while also adding a ground effects kit courtesy of Chevrolet Accessories. Finally, the Spark’s 15" split spoke wheels have been painted white, although that impeccable purity doesn’t usually last long when the race begins.
The interior of the Spark "The Color Run" also gets its share of modifications, including a custom seat with The Color Run graphics and a slew of new Chevrolet Accessories like stainless steel pedal covers and sill plates.