It’s October, folks, and that means it is time for the pink cars to start rolling out in honor of Breast Cancer Awareness month!
For the third year in a row, Chevrolet prepares to raise funds for the American Cancer Society to help fight the most common cancer in women in the U.S. Last year, the company raised a total of $1,211,463, and it hopes to do the same this year.
To help raise these funds, Chevrolet prepared a series of fundraising walks, test-drive promotions, service rebate promotions and recognition at select NASCAR Sprint Cup Races. At the Advocare 500 race, a Chevrolet Camaro SS coated in pink will serve as the pace car.
The Camaro SS Pace Car wears a combination of pink and white, and features a series of special logos and stickers. The model is also equipped with sirens and lots of LED lights that will help it stand out on the race track in case of an incident — as if the hot pink isn’t obvious enough.
The logical step after its pace run is the auction block, and we’ll let you know when/if that happens.
Click past the jump to read more about the standard Chevrolet Camaro SS.
Chevrolet revised the Camaro SS for the 2014 model year, with the addition of a thinner grille now featuring only vertical bars, revised headlights and an extended nose. The taillights also received a heavy redesign.
Camaro SS is powered by a 6.2-liter, V-8 engine that delivers a total of 426 horsepower and 420 pound-feet of torque. The engine is mated to either a standard, six-speed manual transmission or an optional six-speed automatic. This combination allows the Camaro SS to spring from 0 to 60 mph in about 5 seconds.
The 2014 Camaro SS is priced from $32,955.
Gallery Chevrolet Camaro SS
Chevrolet and General Motors employees, dealers and customers will unite for the third consecutive year in the fight against breast cancer. Together with the American Cancer Society, Chevrolet provides nationwide grassroots support of the Society’s Making Strides Against Breast Cancer® walks and other activities.
Last year, with Chevrolet’s support, the American Cancer Society raised $1,211,463 in contributions through the Making Strides walks. This money helps fund research, wellness, breast cancer awareness education and support for breast cancer patients and their families.
On October 12, Don Johnson, vice president of Chevrolet Sales and Service will lead the brand’s involvement in the Detroit Making Strides Against Breast Cancer walk that begins at 9 a.m. in downtown Detroit.
“I am proud to be part of a company that is committed to the American Cancer Society and its Making Strides events,” said Johnson. “The generosity of our employees and dealers continues to show me how everyday heroes can unite to make a difference in eradicating a disease which impacts millions of individuals every year.”
Outside of Detroit, Chevrolet supports Making Strides events nationally with dealership-sponsored fundraising walks, test drive promotions, service rebate promotions and recognition at select NASCAR Sprint Cup Races, including a branded pink pace car and caution lap donations.
Customers can join Chevrolet in the fight against breast cancer just by taking a test drive. A $10 contribution per test drive up to $130,000 will be made to the American Cancer Society for every eligible test drives taken nationally on select dates at participating dealerships. Drivers must be over 21 with a valid driver’s license. The promotion is limited to one test drive per person.
Additionally, a Chevrolet Certified Service matching rebate promotion on select services encourages customers to contribute their service rebate to the American Cancer Society from October 1 through November 30, with Chevrolet matching contributions dollar for dollar up to $60,000.
Chevrolet will also donate $200 for every lap run under caution during select NASCAR Sprint Cup and IZOD IndyCar Series races throughout October. In addition to the donation, a special themed pink Chevrolet Camaro SS will pace select NASCAR Sprint Cup series races. A special 2014 Corvette Stingray will serve as the pace car for the IZOD IndyCar Series event at Auto Club Speedway in October.
Also this year, Chevrolet is hosting a silent auction that will take place on Wednesday, October 9 from 10 a.m. to 2 p.m. in GM World on the main level of the Renaissance Center in downtown Detroit.
Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.