2014 Chevrolet Tony Stewart Silverado Concept

If Jeff Gordon can have his own Chevrolet SS signature model at SEMA , there’s no reason for Chevrolet to tap another famous NASCAR driver to have his own model too, right?

That, apparently, was the prevailing thought at the Bowtie headquarters and to answer that question, the company enlisted Tony Stewart ’s help to develop a custom Chevrolet Silverado .

It seems appropriate that the man known as "Smoke" can have his imprint on a pickup truck with the torque-twisting power of the Silverado. It certainly takes a pickup the stature of the Silverado to live up to Stewart’s brash and go get-’em driving style on the track and the marriage couldn’t have been made any better.

The concept itself is based on the 2014 Silverado LTZ Z71, and it was designed with an exterior that comes with a Dark Tarnished Silver color, tinted headlights and taillights, and plenty of unique graphics that point back to the man who has won three NASCAR Sprint Cup Series titles.

A handful of Chevrolet Accessories components, a lot of which are available through Chevy dealers, were also used on the concept, including a tonneau cover, four-inch chrome assist steps and a set of 22-inch wheels with a custom finish.

The interior modifications are limited to just Stewart’s signature embroidered on the headrests, but make no mistake, this concept Silverado has the likeness of Smoke all the way through.

Click past the jump to read about the standard 2014 Chevrolet Silverado

2014 Chevrolet Silverado

Chevrolet Silverado

The new-generation Silverado was unveiled right in time for the 2014 model year. It received important updates to the exterior, interior and under the hood, changes that transformed it into the "strongest, smartest and most capable Silverado ever."

The 2014 Silverado is offered with a choice of three new EcoTec3 engines — a 4.3 liter, V-6, a 5.3 liter, V-8 and a 6.2 liter, V-8 engine — with the output level ranging from 285 to 420 horsepower.

The 2014 Silverado is priced from $24,585.

Press Release

Chevrolet Tony Stewart Silverado Concept

It takes a strong truck to live up to the speed, energy and passion of Tony Stewart. This Silverado LTZ Z71 concept was designed in conjunction with Stewart, with personal touches and Smoke® graphics that symbolize his racing spirit. The exterior also features a Dark Tarnished Silver color, tinted headlamps and taillamps, and several Chevrolet Accessories components available through Chevy dealers, including a tonneau cover, four-inch chrome assist steps and 22-inch wheels with a custom finish. Inside, the Stewart’s signature is embroidered on the headrests.


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