Think of February 14, 2012. To many, this is a day of chocolates, candy, hearts, and flowers, but to car enthusiasts, this is the day when Top Gear USA gets back into action. That’s right, Top Gear USA has moved to Tuesdays and its third season will commence on the most popular day for love.
As usual, the show will be hosted by comedian Adam Ferrara, rally and drift racer Tanner Foust, and motorsport analyst Ruttledge Wood. The new teaser video for the show’s third season, however, stars none other than their top secret racing driver, The Stig, as he sets a new "unofficial" lap record for TopGear USA while driving a Corvette ZR1 tuned by Hennessey. A masked man with a super speedy chariot? This may be just enough for all the men in the world to convince their loved ones of staying in on Valentine’s Day to catch the first episode of the season.
Chevrolet’s Super Bowl ad for the Volt was a little weird - and that’s putting it lightly.
But they certainly made up for it with this cute and funny ad for the Sonic, featuring bugs and insects of all kinds. Taking a stab at all those times when insects get wiped out by grilles, headlights, and wiper blades, Chevrolet decided to address this ad and put a creative spin on it: insects actually having some fun while riding a car.
Even one insect - we actually don’t know what it is - even gets slammed into the grille and bellows out a joyful scream like he had just ridden an intense roller coaster!
If insects were an actual market segment in the industry, this commercial will certainly shoot up sales in that demographic. But even if they aren’t, it’s still a pretty funny ad that will make you chuckle some.
And considering some of the ads that we’ve seen during the Game, chuckles have been hard to come by. That in itself is a victory for Chevrolet.
People say that when you’re doing well, you should help those in need, and since breast cancer is one of the biggest problems facing women today, finding a solution should be a top priority. Chevrolet is helping the cause by donating $916,911.53 to the American Cancer Society, money raised through Chevrolet’s grassroots support for the society’s Making Strides Against Breast Cancer walks.
The Chevrolet Camaro Advocare 500 Pace Car is one of the models used to help raise this money. The Camaro SS peace car was wrapped in American Cancer Society and Making Strides branding for two NASCAR Sprint Cup races in September 2011. For each pace car lap completed under the yellow (caution) flag, Chevy donated $200 to the society, for a total of nearly $30,000.
"I am deeply touched by the generosity and kindness of our dealers, employees and customers," said Alan Batey, vice president, Chevrolet Sales and Service. ’The Chevrolet Centennial was about our 100th birthday, and this money will help the American Cancer Society continue to fight for birthdays threatened by breast cancer."
Leave it to Chevrolet to throw the first punch in its long-standing rivalry with Ford.
The Bowtie’s newest Super Bowl commercial takes a stab at its crosstown rival with a commercial that’s set just after the world ended, confirming the Mayan predictions. In the ad, a group of friends, all of which were driving Silverados, miraculously survived the global catastrophe to round up and see how each one was doing.
Everybody was accounted for except for their friend Dave, who lost his life because he, as one of the buddies explained, "drove a Ford." Way to be subtle, Chevy.
The Chevy ad is expected to run during the first quarter of Super Bowl XLVI and just as sure as those Mayan predictions are nothing more than myths and fables, you can expect that this new Chevy Silverado commercial will draw strong reactions from both camps.
So allow us to say, "It’s on, Chevrolet. It is most definitely on."
The first thought that entered our brains when we took a look at this Camaro creation was, "Who let out Bumblebee’s evil twin and where can we find one for ourselves?" Then realization set in and we discovered that what we had here was so much cooler than a Transformer. This is the Chevrolet Camaro Guyver by Chrome & Carbon. The look of this tuning package is exquisite, but we’d expect nothing else since it was inspired by a legend.
Guyver is an old Japanese animation series where the main hero discovers his own body can be transformed into a futuristic superhero. So, really, we weren’t that far off with the whole Transformer thing. The particular Camaro used for this transformation received huge inflated fenders, large air intakes, and plenty of other carbon fiber elements. These few additions completely change the look of the muscle car, turning it into an aggressive beast ready to take on the streets.
Of course, the only streets this muscle car will be riding on are the streets of Dubai, since it has been built specifically for a customer residing there.
