Ford is looking to re-launch the classic Escort nameplate for the Chinese market. The new Ford Escort Concept debuted at the Shanghai Motor Show and will be a compact four door sedan in its reincarnation.
The Escort name brings back memories of the 60’s and 70’s cars that were popular rally racing cars or the popular selling cars from the 80’s and 90’s. The nameplate is still very big in China where older cars command a premium.
The concept has styling much like that of other recent Fords, such as the Focus and Fusion . The front features a large angular grille that sets the styling tone for the vehicle. It also features bold lines that flow smoothly from front to back.
The car looks to help Ford gather more sales in the emerging Chinese market, as the American automaker is tries to gain foothold in the Asian market. The hope is that the Escort will give them a leg up.
Hit the jump to read more details about the Ford Escort Concept.