DaimlerChrysler Canada has announced that they will invest about $700 million to build a fifth model at its Brampton plant. Next month Chrysler will also announced that the luxury Imperial sedan will be built at the plant starting in the summer of 2009 under a program called "Project X."
The 2010 Imperial will be a half-metre longer than the Chrysler 300, and will be also offer the option of a diesel engine.
The Brampton plant currently produces the rear-wheel drive Chrysler 300 sedan, (...) > Full story
Imperial was the Chrysler Corporation’s prestige automobile brand between 1955 and 1975, with a brief reappearance in 1981 through 1983.
The Chrysler Imperial had been the company’s most luxurious model, and in 1955 when the company decided to introduce a separate luxury brand, Imperial was the natural choice for the nameplate of the new spin off vehicle line. Imperial would see new body styles introduced every two to three years, a solid underpinning of very dependable V-8 engines and (...) > Full story
By the end of 2006 or the first quarter of 2007, Chrysler will have a decision on whether to produce a vehicle based on the Imperial concept shown at the Detroit auto show in January.
"The development teams have gotten us all the information we need to make a decision," Frank Klegon, Chrysler group product development chief, said in an interview.
If will be produced the vehicle will use the code-named CY41 and the production should begin in 2009 as a 2010 model.
The Imperial (...) > Full story
Chrysler picked desperate housewife Eva Longoria to help launch one of our favorite cars from day one, the Chrysler Imperial concept.
Like the great Imperials of Chrysler’s storied past, the 2006 Imperial concept vehicle is designed as Chrysler’s flagship, a luxury sedan that is elegant, provocative, aspirational, yet attainable.
"The Imperial’s exterior artfully blends a stately nobility, hand craftsmanship, and modern dynamic sculpture and proportion," says Mike Nicholas, (...) > Full story