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2012 Chrysler 300 Ruyi Design Concept

Next to the Jeep Wrangler Year of the Dragon Concept , Chrysler has unveiled a 300C design concept at the Beijing International Automotive Exhibitio that was created specifically with Chinese elements in mind.

The new Chrysler 300 Ruyi Design Concept features a Maximum Steel exterior color combined with dark chrome on the door handles, grille surround, and lower grille tracer. Exterior touches continue with a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass, a ruyi Chinese character badge on the deck lid, and a ghosted speed stripe running along the side character lines. Then, of course, we shoudn’t forget about the unique 22" concept alloy wheels in a ten-spoke design.

The interior has received black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim, and door handles. These black accents have been combined with a brush trim used for the center console, upper door panels, and flanking the dashboard. The seats are wrapped in a light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters.

UPDATE 04/24/2012: This review has been updated with the official details and images for the Chrysler 300 Ruyi Design Concept.

UPDATE 05/02/12: Chrysler has released a two-minute, getting-to-know video about the 300 Ruyi Concept, a car that we saw last month at the 2012 Beijing Auto Show. If you don’t know a whole lot and you’re interested to know more, this video is a good place to get started. Check it out by clicking on the photo above.




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