The Chrysler 200’s parade of limited trims continues with a new Carhartt Special Edition packing triple-stitched leather seats and a cool body kit on top of the black-themed 200S trim level. The 2013.5 Chrysler 200 S Special Edition’s name is quite the mouthful – but is it enough to invigorate sales of this four-cylinder and V-6-powered midsize sedan?
While the Carhartt package certainly confirms that the 200S Special Edition is well-equipped, it brings prices above the $28,000 mark to nearly overlap with the far more interesting, larger and rear-drive Chrysler 300 ’s base pricing.
The Chrysler 200 sedan has been the main recipient of Chrysler’s marketing time and dollars spent since the breakout “Imported From Detroit” campaign that included a Super Bowl spot and pricey ads featuring Michigan’s hometown hero: rapper Eminem. Catchy rhythms and high-gloss professional photography of the 200 S contrast delightfully in the ads with backdrops that showcase gritty Detroit in all its glory.
The ads firmly locate the 200 sedan as the center of the company (and city’s) eventual revival. The commercials resonated with viewers, leading Chrysler to even co-develop an “Imported From Detroit” clothing label with the help of Carhartt, another Michigan-based firm that embraced the ad campaign’s message.
Continuous improvements to the Chrysler 200 mean the latest, black-themed "S" models are a world away from the original version of this car in terms of performance with a new, high-power V-6, as well as interior comfort and technology. A totally redesigned dashboard and numerous available Uconnect touchscreen stereos keep the 200 current with the best infotainment from the competition.
Is this reinvented 200 sedan truly a new beginning? Many are skeptical and the Chrysler is rarely cross-shopped against the larger Toyota Camry and its best-selling peers.
The 200’s dimensions and realistic prices mean it actually competes with the Chevrolet Malibu , Ford Focus and Toyota Corolla for retail buyers.
Click past the jump for the full review of the Chrysler 200 sedan, with details on the new 2013.5 Carhartt Special Edition of the 200S.