Things looked a lot different a century ago. There was no pre-sliced bread, running water was prevalently lacking in rural communities, and every automaker was considered a fledgling start-up business. Fast forward to 2014, and it’s apparent that’s no longer the case. Now as we roll into July, Dodge celebrates its centenary of making some of the most memorable vehicles in American history.
Technically happening July 1, 2014, Dodge’s 100-year celebration falls in a time of corporate reorganization that puts Dodge and SRT together. Dodge, owned by Chrysler, is tasked with building “mainstream performance” cars while SRT, is to build Dodge’s “ultimate performance” lineup. The consolidation of the two should play well for the company. But back to the party.
The company is offering specialized merchandise including car decals, key fobs, pens, coffee mugs, and clothing. There’s even a “Dodge 100 Years” book that depicts the brand’s rich history. Perhaps the biggest way Dodge is celebrating its heritage of building legendary street machines comes in the form of horsepower; that’s 707 horsepower, to be exact.
Now the reason Dodge has been holding out of the 2015 Challenger Hellcat’s performance stats makes sense.
Click past the jump to read more about Dodge’s centenary.