The multi-awarded actor and director was the star of Chrysler’s new Super Bowl commercial, "Halftime in America".
Just like last year, the focus of the ad is centered on the Motor City and how it has, time and again, risen from the despair and is in the process of writing its own comeback story.
Nothing evokes more emotion than inspiration and this is what Chrysler is looking for with the new ad. It may not carry the same raw emotion as that of Eminem’s ad from last year, but as sequels go, it’s hard not to be stirred by Eastwood’s raspy monologue, the visual images of Detroit’s resurgence, and the overall inspiring work of this ad.
For the second year in a row, Chrysler has done a masterful job with their Super Bowl commercial.
Chrysler is coming up with their own tagline for the 2012 Super Bowl, ’it’s halftime in America’. Instead of going for the usually funny commercial, they take a much stronger stance with a serious celebrity to replace Eminem. We like the patriotic spirit behind the commercial, and Chrysler is the perfect spokesperson to say that America is coming back. We need more commercials like these, especially during the Super Bowl. Good move Chrysler!.
UPDATE: It looks like the video has been removed because of some Copyrights claims from the NFL. Chrysler must have overlooked how picky the NFL is about their licensing fees. Too bad it was a good one.
The last and arguably most impressive program Chrysler and Mopar built to celebrate the latter’s 75th anniversary is the Mopar 300, a comprehensive tuning program built for the Chrysler 300.
As a special edition model, the Mopar 300 is distinguished by a slew of aerodynamic and aesthetic modifications, including a new black chrome grille, tinted headlights, blue decal body stripes with matching special badging, and a new set of 20" wheels wrapped in Goodyear Eagle F1 tires. Meanwhile, interior modifications done on the Mopar 300 include perforated Katzkin leather seats, a thick-rimmed steering wheel with die-cast paddle shifters, carbon fiber trim, piano black accents, a new gear knob, an Alpine audio system, and a Uconnect Touch infotainment system.
Performance modifications include a sport-tuned suspension system, high-performance brakes, and revised gearing, improving the acceleration capabilities of the 300’s 363-horsepower 5.7-liter V8 engine from six seconds down to around five seconds.
Anybody looking to score a piece of this special edition, Mopar-tuned Chrysler 300 will get a chance to do so this summer when the car becomes available at a price of $49,700.
A few days ago, Chrysler created an official Facebook page for their upcoming SRT Viper and promised that if the page received 10,000 likes by February 1st, they would reveal a teaser image of the next Viper. As expected, the page had received 10,000 likes in just a few hours and now Chrysler has kept their promise. This first teaser image isn’t much, but at least it allows us an idea of how cool the new Viper will be.
As many already know, the future supercar will drop the "Dodge" name and will instead be simply called the SRT Viper. It has been rumored that the next generation Viper will keep its V10 engine, but unlike the previous generation, will use an 8.7 liter displacement instead. Output is believed to be in the 700 HP area.
The new SRT Viper will be making its world debut at the 2012 New York Auto Show in April. Stay tuned for more details!
We really didn’t expect to see it, much less know anything about it, but according to Chrysler, the 700C Concept - it follows in the naming nomenclature of two of Chrysler’s more popular models, the 200 and the 300C - is a concept study on what could potentially be the look of their mini-vans.
The American automaker is using the 2012 NAIAS to gauge the interest on the concept and while Chrysler has made it known that the car is not headed to production, it’s still in attendance to see how the crowd is going to receive it.
Consider it market research, so to speak.
As far as details are concerned, Chrysler didn’t really share any. Judging by the photos, though, the 700C Concept looks pretty svelte and stylish for a mini-van. The profile looks fresh and is dominated by a pair of slit-like headlights. The grilles are pretty much non-existent while the front bumper sports plenty of aggressive details. True to its mini-van roots, the 700C Concept has rear sliding doors, and almost as if adding more flavor, it sits on a set of pretty chromed-out wheels.
Considering the purpose of the 700C Concept at Cobo Hall, we invite you to share your thoughts on the concept minivan. Yay? Or nay?
