Following the success of the C4, which has sold 530,000 units sold worldwide since launch at end-2004, Citroën is further extending its range with the launch of the C4 notchback in several Latin American countries. This modern and original saloon features all the characteristics and innovations that have made the C4 a success.
With its longer notchback body style, the C4 notchback perfectly meets the needs of customers throughout Latin America. The C4 notchback will be unveiled on 19 April 2007 as the first vehicle comes off the line. The car will be manufactured at the Palomar site near Buenos Aires in Argentina.
This third C4 body style is also manufactured and marketed in China as the C Triomphe. More than 30,000 units have been sold since June 2006.
Set for launch in Argentina in July, the C4 notchback strengthens Citroën’s advantage in this country, where Marque sales rose 30% year-on-year in 2006 – with over 15,000 vehicles sold – for market share of 3.6%.
A distinctively styled vehicle
The C4 notchback shape and dimensions (4.77 m long, 1.77 m high and 1.51 m wide) firmly position it as a large Grand Tourer with a dynamic personality and a distinguished, high-class presence.
The new model features all the styling cues of the Marque with its chrome chevrons and boomerang shaped head lamps. The C4 notchback flowing silhouette, cleanly drawn wheel arches, high-set body and imposing rear overhang give it impressive visual balance.
Class-beating comfort and living space
The most remarkable thing inside the C4 notchback is the sheer amount of space. The C4 Sedan’s 2.71-metre wheelbase provides segment-leading living space and leg room.
The new vehicle has an impressively large, 513-litre boot (VDA standard), which has a practical 60:40 split-folding rear bench arrangement, and numerous, well-placed stowage compartments throughout the cabin.
Comfort and peace of mind
The ergonomic driver’s station includes a fixed-centred controls steering wheel with all the major comfort and driving aid functions grouped in the centre, within easy reach of the driver. The user-friendly layout features easy-to-use controls for more driving pleasure and safety. The C4 notchback is fitted with equipment that is new or rare to the South American market, such as a speed limiter and cruise control, fitted standard across the range, and a scented air freshener, styled to match the dashboard design.
Surefooted roadholding for safety and driving pleasure
The C4 notchback has the same running gear as the C4, a recognised leader on driving pleasure and safety. ABS, electronic brakeforce distribution and emergency brake assist are standard on all trim levels, as are automatic hazard warning lights. ESP is available as an option depending on trim level and engine.
Maximum passenger safety
The C4 notchback, built on the same platform as the C4, benefits from the same structural reinforcements. It is fitted as standard with driver airbags (shape-optimised owing to the fixed-centred controls steering wheel) and front passenger airbags, along with side airbags for the driver and front passenger and curtain airbags for front and rear occupants.
A dynamic vehicle with a range of dynamic engines
Depending on the country and the trim level, the car will be available from launch with two petrol engines, the 110 bhp 1.6i 16V and the 143 bhp 2.0i 16V, which, in line with Citroën’s strong commitment to environmental protection, will be available in flex-fuel versions in Brazil. There will also be two diesel units, the 110 bhp 1.6 HDi DPFS and the 110 bhp 2.0 HDi.
Citroën’s results have increased sharply in the main South American markets.
In Brazil, Citroën sold 35,000 vehicles in 2006, for a year-on-year increase of 30%, largely outperforming the market increase of 12.5%. The brand’s market share rose from 1.7% in 2005 to 1.9% in 2006, boosted notably by the excellent performance of the C3 1.4 Flex Fuel model and the ongoing success of the Xsara Picasso, which, with sales of 10,000 units, continues to lead the compact MPV market. In first-quarter 2007 on the car and LCV market, Citroën sold 8,600 vehicles for 1.83% market share.
The Marque sold 15,000 vehicles in Argentina in 2006, up 30% on a market that rose 16.6%. It increased its market share from 3.2% in 2005 to 3.6% in 2006.
Quarter-on-quarter, Citroën increased its car and LCV sales 26% in first-quarter 2007, amid market growth of 19%. The Marque’s market share in first-quarter 2007 was 3.8%, up from 3.6% for the same period in 2006.
Citroën’s success in Argentina is growing continuously owing to its two-pronged strategy of broadening its product range and developing its dealership network. This growth is also directly linked to Citroën’s longstanding service quality policy that places the customer at the heart of the activity.
Broadening the range
Citroën is constantly enriching and widening its range. This offering includes vehicles produced in the Mercosur area – the C3, Xsara Picasso, Berlingo and Jumper – and imported models: the C4 Coupé VTS, C5 and C6.
Making and marketing the C4 notchback in Argentina is an additional advantage for Citroën because it consolidates the Marque’s presence in the country and rounds out its top-of-the-range segment, enabling it to win over more new customers.
Constant development of dealership network
Citroën’s dealership network grew strongly, from 51 outlets in 2005 to 68 in 2006. To further boost service for its Argentine customers, Citroën plans to increase the number of its dealerships to 80 in 2007.
All the sales outlets propose a full range of services. They sell new and used vehicles, original spare parts and accessories, and offer repair and maintenance services, along with services dedicated to Citroën savings plans and finance.
And because it wants to continuously improve the quality of its service offering and better satisfy customer needs, Citroën also organises regular training sessions for sales personnel, workshop technicians and expert technicians.