Toyota knows when it’s time to think out of the box and it recently did so by presenting a colorful sports concept called the Camatte57s. The out-of-the-box part comes into focus because the Japanese automaker isn’t brining the car to an auto show.
It’s bringing it to a toy show, specifically the 2013 Tokyo Toy Show.
Essentially, the Camatte57s takes its name from the Japanese word for "care" with the “57” symbolizing the number of body panels it comes with. If you’re getting the hints by now, this concept is actually a kit car that’s simple enough to be assembled from the ground up.
The uniqueness doesn’t stop there, either. The car’s configuration is such that it has an open-top body with a 1+2 seating configuration. The seats, as well as the pedals, have all been configured in such a way that even kids can drive it. And as far as powertrain is concerned, Toyota says that it runs on electricity.
The whole point of the concept, according to Toyota, is to present the notion that people should feel more in touch with each other and with their vehicles.
Certainly, building a kit car like this - it measures 3,000 mm (118.1 inches) long, 1,440 mm (56.7 inches) wide, 1000 mm (39.4 inches) high and has a 1,800 mm (70.9-inch) wheelbase - will go a long way in fostering that driver-car relationship from an early age.
Click past the jump to read the press release