Mazda is now confirming details on its upcoming launch of the all-new 2016 MX-5 Miata . The event is set to take place in Monterey, California on Wednesday, September 3, 2014. It will in fact be a global launch with simultaneous debuts in Tokyo and Barcelona. Coverage will also be viewable live on Mazda’s YouTube channel.
Besides the new MX-5 getting the spotlight, 1980s rock band Duran Duran will headline the event, singing plenty of their classic hits. “Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation,” says Russell Wager, vice president of marketing for Mazda North American Operations. “In 25 years, both the car and the band have evolved while staying true to their roots.”
This is a special time for the MX-5 Miata, as it celebrated its 25th anniversary on February 10, 2014 and will soon break the one millionth unit sold. As of this writing, Mazda quotes that it’s sold over 930,000 Miatas globally since its debut back in 1989.
The details about the new Miata are still unknown, but that won’t last for long. Its debut is scheduled for 6:00 p.m. PDT.
Mazda is throwing a second party for the MX-5 in partnership with Fashion Rocks. The event will be broadcast live on CBS on Tuesday, September 9 at 9:00 p.m. ET. Fashion Rocks will be hosted by Ryan Seacrest at the Barclays Center in Brooklyn, New York. The two-hour event will celebrate the close relationship between fashion and music.
Click past the jump to read the full press release