2014 Datsun redi-GO Concept

Nissan’s plan to relaunch its Datsun sub-brand is moving along nicely with the introduction of the redo-Go Concept, a crossover-riding hatchback that could make its way into the emerging Indian market sooner than later.

Although Datsun has no immediate plans of turning the redi-Go Concept into a full-fledged production car, the mere development of the ride does point to a positive trend moving forward for the recently re-launched Nissan sub-brand.

We remember what Datsun was when it was around years ago, and while it’s got a long way to go to recapture its old magic, this new concept vehicle is a good way to start off its reemergence. If anything, the redi-Go looks like a crossover hatch that’s ready for production right now.

That is if Datsun is prepared to take that leap after just getting back into the game. It might hold off on it for a little while, but rest assured, a lot of people in the industry will be keen to see how it’s return to the game moves from here.

Click past the jump to know more about Datsun redi-GO Concept

Exterior

Datsun redi-GO Concept

The redi-Go Concept’s design looks pretty familiar because a number of design details that can be attributed to another recently-launched Datsun, the 2014 Go hatchback. There are some concept car cues added into the mix to make the redi-Go look the way it does. For one, the high ride and rounded shape of the concept lends to the idea that Datsun is slotting this as a crossover , a segment that’s gaining popularity over there in India. It wouldn’t be shocking, then, if the Nissan sub-brand entered into that market with a production version of this concept.

Admittedly, the design of the redi-Go is actually quite impressive. LED running lights and LED taillights were added, and even those set of 15-inch wheels looks pretty impressive given how they add a touch of sportiness to the look of the vehicle. Datsun’s D-cut grille won’t turn too many heads, but the headlight configuration just might, especially how Datsun went with a horizontally-integrated look that blends nicely to the curves of the equally unique bumper. The wheel arches, especially the rear ones have also been emphasized with the smart use of body lines to accentuate their features, making for a pretty impressive styling that’s a credit to Datsun’s return to relevancy.

Interior

Datsun redi-GO Concept

No details of the interior have emerged, but we speculate that space could be an issue, given how compact the car looks from the outside despite having a high suspension. On the bright side, all the bells and whistles of a suitably-prepared cabin should be there, and don’t be surprised to see a nice infotainment system slotted neatly into the center console given how the redi-Go Concept is, one, a concept, and two, a large and more stylized version of the Go hatchback.

Drivetrain

Datsun redi-GO Concept

Like the interior, no details were given on the powertrain. That being said, the concept could be packing a 1.2-liter engine with a five-speed transmission, an appropriate engine/transmission setup for city crossover going around India. Power output is a little tricky to guess, but somewhere around 100 horsepower and 90 pound-feet of torque sounds about right.

Prices

Datsun redi-GO Concept

For now, the redi-Go Concept is strictly that, a prototype. But on the bright side, Datsun hasn’t closed the door on the possibility of the car finding its way into production. If it did give the green light for that, the company expects the redi-Go to be promoted as a "segment creator" in India. A trailblazer if you will that’s both aspirational and attainable at the same time.

Conclusion

Datsun redi-GO Concept

It’s easy to dismiss the redi-Go Concept because it’s not heading to the State anytime soon, if ever. But in a market like India where not everybody can buy whatever car they like at a drop of a hat, the redi-Go Concept could be one of those vehicles that helps drivers of that country have a car that looks and handles more than what its price could be.

LOVE IT
  • Impressive exterior look
  • Nice return to prominence for Datsun
  • High ground clearance usually translates to sporty handling
LEAVE IT
  • Still a concept
  • If it hits production, it won’t be available in the US
  • What does the cabin look like?

Press Release

Datsun revealed the Datsun redi-GO CONCEPT at the 12th India Auto Expo 2014, hinting at the direction of the brand’s possible future. The name reflects the car’s character and expresses the excitement of “ready to go” before people start their day’s journey, giving customers the ability to explore a new day, to challenge new things and to build a way ahead.

Shiro Nakamura, SVP and Chief Creative Officer, said: “Although Datsun redi-GO CONCEPT is just that – a concept – it shows clearly the way we are thinking. It’s an ambitious styling exploration but, being a Datsun, it is a logical design, too”.
Datsun redi-GO CONCEPT builds on Datsun’s design language, being modern and distinctive, clear and robust, vigorous and positive. Combining five-door hatchback practicality with a rugged SUV stance, the Datsun redi-GO CONCEPT previews a potential small crossover for the Indian market.

Datsun redi-GO Concept

“We wanted a modern and characteristic design that, at the same time, appeared long-lasting and substantial. We feel we have managed to combine these apparent contradictions in the concept,” said Koji Nagano, Executive Design Director, who leads the entire Datsun design project.

Fully integrated bumpers front and rear underscore Datsun redi-GO CONCEPT’s robust design which is accentuated by large wheel arches filled by stylish dark chrome 15-inch alloy wheels. The body is finished in a flamboyant lime green, an active and bold colour reflecting the freshness.

The lime green contrasts with matte aluminium-look grey finish for the sills, wheels arches, and bumper inserts reinforcing its crossover concept aspects. With a wheelbase of 2,350 mm and high ground clearance Datsun redi-GO CONCEPT offers ample interior space.

Datsun redi-GO Concept

Although the concept remains a styling study at this stage, were it to be put into production it would be priced to target established compact hatchbacks delivering a compelling mix of modernity, quality and innovation.

“If we were to make a car like Datsun redi-GO CONCEPT it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence,” said Vincent Cobee, Global Head of Datsun.

The Datsun redi-GO concept will be on display at the Datsun stand at the India Auto Expo 2014 from February 7th till the 11th.


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