Ever heard of the name Detroit Electric? If you answer yes, chances are you’re a tried and true auto historian because Detroit Electric is a real automaker.
Except that it hasn’t been around since 1939.
But back then, it was considered a pioneer of sorts, producing electric cars way before they were en vogue. But for whatever circumstance, the brand went away and it wasn’t until last year when it made a return.
Now, the reborn Detroit Electric is prepared to make some new headlines, thanks to a new electric car that’s fixing to change the way we think of EVs.
The car is called the SP:01, a Lotus Exige-looking electric sports car that Detroit Electric is promoting as the world’s fastest production electric car.
Not one to mince hyperbole, the Detroit-based automaker is determined to bring new life to the brand and it’s got a car in the SP:01 that can help it achieve just that.
Find out more about the Detroit Electric SP:01 after the jump
Back in 1939, Detroit Electric stopped producing cars and the last one rolled out of a showroom in 1942, then things went quiet until 2008. This is when Zap snagged up the famed moniker and sat on it for a few years, as management decided what to do with it. Seemingly out of nowhere, Detroit Electric has just dropped a press release announcing that it is coming back in full fury with an all-electric sports car and they released the first teaser image of this new car (above).
This yet-to-be-named sports car will be revealed for the first time in Detroit Electric’s hometown in April – likely at the Fisher Building. After that, the car will be unveiled globally at the Shanghai Motor Show on April 20th. In Shanghai is where all of the juicy bits of information will be released, including the announcement of the “major partnership” with a “global carmaker” that helped make its resurrection possible. We’re not too sure which global carmaker that Detroit Electric is teaming up with, but we are thinking it is likely one of the “Big Three.”
The new sports car is expected to start production in August of 2013 and the factory can handle about 2,500 cars annually. According to the Detroit Electric, the sports car will feature “bold styling, outstanding performance, exhilarating handling characteristics and impressive range,” so it looks like we’re in for something really special.
This isn’t all that Detroit Electric is up to, as they also announced that they will offer up a family of all-electric cars with two other high-performance models that will hit the market in 2014. We can’t wait to get some more details…