Dodge Ram

Dodge Ram

  The Dodge RAM, known plainly as the RAM in the US and Canada, started production back in 1981. It comes in six different trims - ST, SXT, SLT, TRX, Sport Laramie, and Power Wagon - and four different cab options - Crew Cab (new for 2010), Mega Cab, Quad Cab, and Regular Cab. The RAM is powered by a plethora of engine options, including a 3.7L V6 producing 215 HP and 235 lb-ft of torque, a 4.7L V8 delivering 310 HP and 330 lb-ft of torque, a 5.7L V8 with 355/390 HP and 395/404 lb-ft of torque, and a 6.7L turbodiesel I-6 getting 350 HP and 610/650 lb-ft of torque. These engines are mated to either a 6-speed manual or a choice of three different automatics: 4-, 5-, or 6-speed.

There’s no better place to reveal a special edition Ram than good ol’ Truck Country, especially considering the new edition is called the Ram Laramie Longhorn. The special edition will be offered in ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only) trim levels and will go on sale in the first quarter of 2011.

The car’s exterior will be distinguished by distinctive Western-style exterior badges, a chrome metal Laramie Longhorn edition badge with painted accents, and Laramie Longhorn edition on the doors. It will be available in five exterior colors, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers, and Mopar running boards compliment a bright chrome grille and painted tow hooks.

The interior gets leather, engraved details and burled walnut woodgrain. The Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors. The interior features 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while the door trim front and rear is also wrapped in leather and features special stitching, wood grain, and LED door-handle and map-pocket lighting.

Press release after the jump.

We can now finally put this rumor to rest; there will be no pickup trucks coming from Hyundai anytime soon. That’s what the horse’s mouth made very clear when the Korean automaker shut down the rumor that was floating around last week involving Hyundai being in talks with Chrysler LLC to sell a version of the Dodge Ram pick-up re-badged under Hyundai in the US.

In a statement released by Hyundai, the automaker said: ""Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future."

"Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S," the statement concluded.

So there you have it, fellas. There won’t be a re-badged Dodge Ram pickup truck in Hyundai’s future, now or in the foreseeable future.

Source: Hyundai

Dodge announced today that the 2011 Ram Chassis Cab truck will be available at dealerships starting the end of May. For 2011, the pick-up will be available in three weight classes (3500, 4500 and 5500), three trim levels (ST, SLT and Laramie), and four cab-to-axle lengths (60, 84, 108 and 120).

The Ram 3500 Chassis Cab is powered by a 5.7-liter HEMI V8 gasoline engine that delivers a total of 383 HP at 5,600 rpm and 400 lb.-ft. of torque at 4,000 rpm. The 4500 and 5500 models are powered by the legendary 6.7-liter Cummins Turbo Diesel engine with 305 HP at 3,000 rpm and 610 lb.-ft. of torque at only 1,600 rpm. There will also be a choice of three transmissions: 6-speed manual (diesel only), 5-speed automatic (gas) and 6-speed automatic (diesel).

The 2011 Ram Chassis Cab lineup includes all-new styling, offering a tougher more capable look with improved aerodynamics and fit and finish. To accommodate cooling requirements of the 6.7-liter Cummins Turbo Diesel engine, the grille is enlarged over the light-duty application. The new grille mates to a taller hood that incorporates louvers on each side.

Press release after the jump.

It may not hold the same clout from people inside the advertising industry the same way the Superbowl does, but the Kentucky Derby still holds a pretty significant audience every year. As such, you can expect a number of car commercials to make their TV debuts when the Derby is being televised.

And if you watched the 136th Kentucky Derby over the weekend, chances are you might have seen the new rough-riding Ram commercial, which pretty much compares the new Heavy Duty truck to the thoroughbreds running at the Derby. The only exception is that while those stallions may not be too far ahead of their competition, the Ram Heavy Duty has no competition. At least that’s what Ram is trying to say.

Check out the ad and try not to get distracted by the voice over who seems to have caught something in his throat, hence the really raspy and ’hoarse’ voice.

Source: YouTube

As if people need to be reminded that Chrysler bagged Motor Trend’s "Truck of the Year" award for the 2010 Ram Heavy Duty , the company decided to announce their achievement by installing a 140-foot tall and 120-foot wide building wrap at its company headquarters at Pentastar Central in Auburn Hills, Michigan.

The building wrap is so huge that it actually covers the entire side of the Chrysler HQ, which, unless you’re blind, you will have a hard time missing. We’re all proponents of celebrating one’s achievement, but we prefer to do it in a low-key kind of way. On the other hand, Chrysler did exactly the opposite.

According to Ram Truck president and CEO, Fred Diaz, the purpose of the wrap was to "share the company’s pride in the Ram Heavy Duty Ram Heavy Duty - as well as the Ram 1500 Ram 1500 - with our employees that work hard each day to support this company." Coudn’t they have just bought them all a Ram or maybe just a gift certificate to a fancy dinner?

The enormous building wrap that covers one side of the entire building can be seen by about 200,000 motorists that travel along the Interstate-75 in Auburn Hills, Mich., every day. If Chrysler really wanted to get people’s attention, this building wrap is doing a marvelous job at that.

Source: Chrysler

After breaking off from Dodge to become it’s own self-sustaining brand under the Chrysler Group, Ram decided to kick things off with a new advertising campaign that’s centered on the new brand’s introduction - or re-introduction - to the American truck market.

The new spot, which is titled ’Manifesto’, will feature a bombardment of still photos that comes with a deliberate narration of how the new ’Ram’ is supposed to be ’fueled by optimism’ and boasting of a ’can-do spirit’.

On the first night of its release, the ad ran a total of 190 times in various networks, giving all those glued to their TV sets a first-hand look at the new Ram and how - as it says so frequently in the spot - it’s tank is full.

Source: Ad Age

The Ultimate Towing package won’t be the only Mopar pick up on display next week at SEMA, that is because the decked out Chromed Ram Heavy-Duty Crew Cab based on a 2010 Ram 2500 Crew Cab 4x4 will also be in attendance. The work truck will feature a unique “Chrome Theme” and will stand head and shoulders above the competition thanks to a Mopar 2-inch lift kit and a set of off road ready 35 inch tires.

Dodge Chromed Ram Heavy-Duty Crew Cab

The complete list of Mopar parts include: chromed tube steps featuring 5 inch oval side steps with black molded end caps, slip-resistant pads and heavy-duty drill-free mounting brackets to aid entry and exit of the vehicle, a set of chromed door-sill guards for the front and rear to protect the truck’s interior from muddy boots and scratches. The Chromed Ram Heavy-Duty also comes with a chrome, of course, tailgate bezel with integrated backup camera that adds further elements of style and enhanced safety to the Ram 2500 while a chromed fuel filler door and matchign exhaust tip finish off the Dodge’s shining persona.

Press release after the jump.

Amongst the wide variety of tuner creations that will be unveiled at SEMA, Mopar will be bringing along the Dodge Ram Heavy Duty Ultimate Tow Machine, a custom ride like none other. The customized pick up truck is based on a 2010 Dodge 3500 Mega Mega Cab 4x4 Laramie, and will be one of the more functional modified rides at the show. While most aftermarket manufacturers are focusing on hot rod models with increased performance and lower ride heights, the Ultimate Tow Machine is more suited to trailer an array of automobiles to the show than star in it, but after making the drive all the way to Las Vegas, why not park it inside with all the other rides.

Dodge Ram Heavy-Duty Ultimate Tow Machine

The bed mounted gooseneck hitch allows the Dodge 3500 to tow up to 16,450 pounds and carry as much as 5,150 pounds of cargo contained in the box in the back. The Ultima Ultima te Tow Vehicle is covered in a Bright White paint job and features a few other creature comforts aimed at making hauling a whole lot easier. For instance the pick up features a Mopar Retractable Bed Step facilitating getting in and out of the back, Uconnect Web from Mopar so that you can stay connected to the 21st century and a set of Mopar Slush Mats to make sure that the dirty work doesn’t make its way into the upholster; because after all that is what this truck is all about.

Full options and prices after the jump.

Dodge revealed today details on the 2010 Ram Heavy-Duty pick-up. The Heavy-Duty pick-up is available for the first time in a crew-size cab model – providing Dodge Ram with a formidable entry in the highest volume part of the heavy-duty pickup segment.

Dodge Ram Heavy-Duty

The engine choice include the legendary diesel- and gasoline-fueled powerplants: 6.7-liter Cummins Turbo Diesel produces 350 hp at 3,000 rpm and 650 lb-ft. of torque at only 1,500 rpm and a standard 5.7-liter HEMI V-8 delivers 383 hp at 5,600 rpm and 400 lb.-ft. of torque at 4,000 rpm.

The all-new 2010 Ram is available in five distinct trim levels – ST, SLT, TRX, Laramie and Power Wagon with a starting price of $28,165 for regular cab models, $31,415 for crew cab models and $36,865 for Mega Cab models.

Press release and full prices list after the jump.

Along with the quarter mile roasting 1320 Challenger, Dodge is also preparing a modified high end 2009 Dodge Ram 1500 Sport for the SEMA show. The Dodge Ram Bianco is an upscale take on Chrysler’s most popular work truck that will arrive just in time for the world’s greatest aftermarket car show and feature a few tasteful touches that will completely change the character of the pick up truck. The exterior of the Bianco will include a few parts out of the Mopar parts catalog like a hard tonneau cover, a plush and washable bed rug underneath and a full Mopar body kit that include a set of bold fender flares and covered in multiple coats of Arctic Ice pearl that give the pick up a strong sophisticated appearance.

The Bianco’s stance is enhanced by a Ground Force lowering kit that brings those flared fenders closer to the Mopar design 22 inch wheels and makes this Ram 1500 handle a whole heck of a lot better. The Dodge Ram 1500 Sport get a few high performance modifications to go along with the trucks new suave exterior. These include a Mopar cold air intake to feed chilled oxygen into the Hemi V8 and a throaty dual exhaust to accept the power plant’s spent gasses and gives off just enough of a growl to let everyone know that the Dodge Ram Bianco is something special both inside and out.

Press release after the jump.

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