There’s no better place to reveal a special edition Ram than good ol’ Truck Country, especially considering the new edition is called the Ram Laramie Longhorn. The special edition will be offered in ST, SLT, Outdoorsman, Sport (1500 only) Laramie and Power Wagon (2500 only) trim levels and will go on sale in the first quarter of 2011.
The car’s exterior will be distinguished by distinctive Western-style exterior badges, a chrome metal Laramie Longhorn edition badge with painted accents, and Laramie Longhorn edition on the doors. It will be available in five exterior colors, including an exclusive Sagebrush with White Gold exterior paint treatment unavailable on other Ram models. Matching White Gold lower-body two-tone, wheel flares, painted front and rear bumpers, and Mopar running boards compliment a bright chrome grille and painted tow hooks.
The interior gets leather, engraved details and burled walnut woodgrain. The Laramie Longhorn is available with a choice of dark slate gray and russet or bark brown and light pebble beige interior colors. The interior features 100 percent leather seat coverings with laser-etched bolsters (bark brown only). The leather-wrapped steering wheel receives special stitching while the door trim front and rear is also wrapped in leather and features special stitching, wood grain, and LED door-handle and map-pocket lighting.
Press release after the jump.