So Chrysler has been aggravating all of us by doing its social media teasing via Facebook. Between the SRT Viper and the Ram 1500 teasing campaigns, we were about teased out. Just as it did with the Viper, Chrysler redeemed itself by finally releasing the actual production 2013 Ram 1500.
This new 2013 Ram 1500 made its debut on April 5th via a live webcast on, you guessed it, FACEBOOK! First and foremost, Chrysler’s focus with the new Ram 1500 was gas mileage, as pickups are falling drastically behind cars in this area, and soon buyers will not be able to fuel these monsters. Luckily, Chrysler has no plans to drastically reduce engine size or mess with the aesthetics of the Ram in order to increase mileage. There are just a few tweaks here and there.
The true test is if this pickup can catch up to its main competitors, the Ford F-150 , Chevrolet Silverado 1500 , and the GM Sierra 1500 . The only way that Ram can hope to catch up to these models is to significantly increase its V-6 output and lower the fuel consumption on the V-8 models.
Update 6/28/2013: Ram has just dropped the official details on the 2014 Ram 1500. This review has been update to reflect changes for the 2014 model year.
Hit the jump to read the full review on the Ram 1500.