After breaking off from Dodge to become it’s own self-sustaining brand under the Chrysler Group, Ram decided to kick things off with a new advertising campaign that’s centered on the new brand’s introduction - or re-introduction - to the American truck market.
The new spot, which is titled ’Manifesto’, will feature a bombardment of still photos that comes with a deliberate narration of how the new ’Ram’ is supposed to be ’fueled by optimism’ and boasting of a ’can-do spirit’.
On the first night of its release, the ad ran a total of 190 times in various networks, giving all those glued to their TV sets a first-hand look at the new Ram and how - as it says so frequently in the spot - it’s tank is full.
The Ultimate Towing package won’t be the only Mopar pick up on display next week at SEMA, that is because the decked out Chromed Ram Heavy-Duty Crew Cab based on a 2010 Ram 2500 Crew Cab 4x4 will also be in attendance. The work truck will feature a unique “Chrome Theme” and will stand head and shoulders above the competition thanks to a Mopar 2-inch lift kit and a set of off road ready 35 inch tires.
The complete list of Mopar parts include: chromed tube steps featuring 5 inch oval side steps with black molded end caps, slip-resistant pads and heavy-duty drill-free mounting brackets to aid entry and exit of the vehicle, a set of chromed door-sill guards for the front and rear to protect the truck’s interior from muddy boots and scratches. The Chromed Ram Heavy-Duty also comes with a chrome, of course, tailgate bezel with integrated backup camera that adds further elements of style and enhanced safety to the Ram 2500 while a chromed fuel filler door and matchign exhaust tip finish off the Dodge’s shining persona.
Press release after the jump.
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Amongst the wide variety of tuner creations that will be unveiled at SEMA, Mopar will be bringing along the Dodge Ram Heavy Duty Ultimate Tow Machine, a custom ride like none other. The customized pick up truck is based on a 2010 Dodge 3500 Mega Cab 4x4 Laramie, and will be one of the more functional modified rides at the show. While most aftermarket manufacturers are focusing on hot rod models with increased performance and lower ride heights, the Ultimate Tow Machine is more suited to trailer an array of automobiles to the show than star in it, but after making the drive all the way to Las Vegas, why not park it inside with all the other rides.
The bed mounted gooseneck hitch allows the Dodge 3500 to tow up to 16,450 pounds and carry as much as 5,150 pounds of cargo contained in the box in the back. The Ultimate Tow Vehicle is covered in a Bright White paint job and features a few other creature comforts aimed at making hauling a whole lot easier. For instance the pick up features a Mopar Retractable Bed Step facilitating getting in and out of the back, Uconnect Web from Mopar so that you can stay connected to the 21st century and a set of Mopar Slush Mats to make sure that the dirty work doesn’t make its way into the upholster; because after all that is what this truck is all about.
Full options and prices after the jump.
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Dodge revealed today details on the 2010 Ram Heavy-Duty pick-up. The Heavy-Duty pick-up is available for the first time in a crew-size cab model – providing Dodge Ram with a formidable entry in the highest volume part of the heavy-duty pickup segment.
The engine choice include the legendary diesel- and gasoline-fueled powerplants: 6.7-liter Cummins Turbo Diesel produces 350 hp at 3,000 rpm and 650 lb-ft. of torque at only 1,500 rpm and a standard 5.7-liter HEMI V-8 delivers 383 hp at 5,600 rpm and 400 lb.-ft. of torque at 4,000 rpm.
The all-new 2010 Ram is available in five distinct trim levels – ST, SLT, TRX, Laramie and Power Wagon with a starting price of $28,165 for regular cab models, $31,415 for crew cab models and $36,865 for Mega Cab models.
Press release and full prices list after the jump.
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Along with the quarter mile roasting 1320 Challenger, Dodge is also preparing a modified high end 2009 Dodge Ram 1500 Sport for the SEMA show. The Dodge Ram Bianco is an upscale take on Chrysler’s most popular work truck that will arrive just in time for the world’s greatest aftermarket car show and feature a few tasteful touches that will completely change the character of the pick up truck. The exterior of the Bianco will include a few parts out of the Mopar parts catalog like a hard tonneau cover, a plush and washable bed rug underneath and a full Mopar body kit that include a set of bold fender flares and covered in multiple coats of Arctic Ice pearl that give the pick up a strong sophisticated appearance.
The Bianco’s stance is enhanced by a Ground Force lowering kit that brings those flared fenders closer to the Mopar design 22 inch wheels and makes this Ram 1500 handle a whole heck of a lot better. The Dodge Ram 1500 Sport get a few high performance modifications to go along with the trucks new suave exterior. These include a Mopar cold air intake to feed chilled oxygen into the Hemi V8 and a throaty dual exhaust to accept the power plant’s spent gasses and gives off just enough of a growl to let everyone know that the Dodge Ram Bianco is something special both inside and out.
Press release after the jump.
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Dodge revealed today in Chicago the 2010 Ram pick-up line-up. For 2010, the Crew Cab with six-foot, four-inch box replaces the Quad Cab to meet Heavy-Duty customer needs and focus on overall vehicle refinement and ride comfort.
The new 2010 Dodge Ram Heavy Duty is powered by the 6.7-liter Cummins Turbo Diesel engine, which produces 350 hp at 3,000 rpm and 650 lb.-ft. of torque at only 1,500 rpm. The engine is mated to either a choice of either a G56 six-speed manual transmission or a 68RFE six-speed automatic transmission.
The other choice for 2010 Dodge Ram Heavy-Duty customers is the standard 5.7-liter HEMI® V-8 gasoline engine, delivering 383 hp at 5,600 rpm and 400 lb.-ft. of torque at 4,000 rpm.
Press release after the jump.
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The latest masterpiece that will be present at the 2008 SEMA Show is the customized
Dodge Ram R/T. The new vehicle features a 5.7-liter V8 engine capable to deliver 380 hp while the exterior of the vehicle features an unique integrated spoiler, new Mopar dual-snorkel aluminum hood, side sills and a new Mopar dual exhaust system. Also, the manufacturer added a new set of 22 inch Alcoas wheels fitted with 285/45R22s tires in front and 305/40R22s in the rear as well as a new Mopar air suspension kit. The body kit is covered in B5 blue paint with carbon-fiber accent stripes while at the interior the Katzkin leather seats feature the same body color.
Press release after the jump! Full story
After talking about the Challenger line-up at SEMA, we’re now going to the RAM pick-up. First will be the Ram TRXtreme based on the TRX-4 off-road truck.
Mopar Underground design team added 4.5-inches of extra ground clearance using a Mopar lift kit, 20-inch wheels wrapped in knurly BFG 37X12.50’s. The exterior paint is bright yellow and mineral grey two-tone.
The Ram TRXtreme also features larger grille, a Mopar tuned dual exhaust system, a Mopar navigation system, DVD headrests and Mopar leather seats by Katzkin.
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Dodge added a new package for the 2009 Ram 1500. Set to go on sale this month, the Lone Star Edition is priced at $1,500. All 2009 Lone Star Edition Dodge Rams must also be equipped with the 5.7-liter HEMI V-8. This $1,310 option, added to the $1,500 equipment price, brings the total price of the Lone Star package to $2,810. (If the package components were priced individually, the value would be $3,560.)
The all-new 2009 Lone Star Edition package includes the new 5.7-liter HEMI V-8 that delivers 390 hp and 407 lb.-ft. of torque mated to a five-speed automatic transmission, chromed 4-inch dual exhaust radiused into the rear bumper, 20-inch painted silver wheels (20-inch chromed wheels are available), chromed grille surround with chromed billets, quad headlamps and fog lamps. In addition, a lighting group includes leather-wrapped steering wheel with integrated audio controls, signal- and puddle-lamp exterior mirrors, interior mirror with auto-dim feature, overhead console, illuminated visor vanity, ash-tray lamp, lighted glove box, and underhood and dome lamps. Topping off the package is unique Lone Star badging on the tailgate.
Press release after the jump.
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Who says the days of big horsepower are over? Don’t tell that to Chrysler’s parts arm Mopar. It’s preparing a SEMA version for the newly launched 2009 Dodge Ram 1500. When creating this special concept, the development team wanted this Ram to be something a customer could actually recreate with nothing more than a new Ram, a Mopar Accessories catalog, and a credit card.
Under the hood is the improved-for-2009 stock 5.7-liter HEMI engine pushing a 390 horsepower. The drivetrain utilizes the stock five-speed automatic fitted with a high-stall torque converter that feeds the power to a set of 4.10 rear gears. Dodge estimates the run from 0 to 60 mph to take about 5.6 seconds.
The special Ram R/T includes a Mopar dual snorkel aluminum hood, cold air intake, dual exhaust, and carbon fiber accent stripes. The suspension is dropped and the stance looks even more hunkered down thanks to the chin spoiler, and body kit that includes sill and box pieces. Rolling stock (285/45R22 front and 305/40R22 rear) spin on a set of concept 22-inch machine-face wheels with dark accent pockets produced by Alcoa.
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