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At the Texas State Fair today, Dodge will introduce the new Resistol Edition 2008 Dodge Ram 3500 Laramie Mega Cab, the most distinctive model in the 2008 Dodge Ram Mega Cab lineup. The new truck arrives early next year and will come standard with a Resistol Black Gold 20X felt cowboy hat – Resistol’s number-one selling felt hat for more than 25 year “Dodge Ram Mega Cab is popular with customers because it gives them more,” said Mike Accavitti, Director – Dodge Brand and SRT Marketing and Communications, Chrysler LLC. “More room, more comfort, more capability and more practicality. Our partnership with Resistol – one of America’s best names in Western wear – gives us the opportunity to add yet another ‘more’ to the list: more exclusivity.” “Resistol Hats are the hat of choice for the core cowboy and are the most durable hats on the market today,” said Stan Redding, Vice President of Sales and Marketing, HatCo. “Resistol is the King of Cowboy Hats and it’s a natural fit to be partners with the King of cowboy pickup trucks.” Resistol-specific touches include a special two-tone exterior color scheme of Dark Khaki Metallic main body upper and Light Khaki Metallic lower body and front and rear fender flares. Special Resistol badges adorn each B pillar, and stainless steel tubular side steps reach from wheel to wheel, a first for Dodge Ram Mega Cab. Dodge Ram Mega Cab also offers the most powerful lineup of engines, from the standard 345-horsepower 5.7-liter HEMI® or the 350-horsepower 6.7-liter Cummins turbodiesel. |
Full story Dodge Ram
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