While everyone is waiting for the 2011 Dodge Challenger, today the company decided to reveal the first details on a special-edition Mopar version for the muscle car. The new Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month and is priced at $38,000 for an automatic transmission and $39,000 for a manual transmission
Based on a Challenger R/T model, the Mopar version is powered by a 5.7-liter HEMI V-8 engine and features a hood-venting system that adds to the mean look of the vehicle like a flaring nostril on a raging bull. Additionally the Mopar Challenger gets a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover.
Just off of a first glance alone, this Challenger looks very serious. The 20" forged heritage gloss-black wheels are a perfect partner for the Brilliant Black exterior color with contrasting Mopar Blue, Red, or Silver. On the exterior it will be distinguished by a black-chromed grille surround, a functional, vented T/A-style hood with vintage hood pins, and Mopar logos and graphics. On the interior it gets Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo, and Mopar branding throughout.
UPDATE 07/09/2010: Dodge has release a video narrated by Pietro Gorlier, President and CEO of the Mopar brand, Mark Trostle, Chief of the Dodge’s Exterior Design department, and Dan Zimmermann, Head of Dodge Interior Design and Mopar Interiors as they guide you through all of the changes this muscle car undertook to get to the "sinister" look that Dodge and Mopar intended for this special edition. Check it out after the jump!
UPDATE 07/24/2010: Dodge has released a few pictures of the 2010 Dodge Mopar Challenger! Check them out in the picture gallery provided!
Press release after the jump.
For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar® version of one of its vehicles. The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Dodge dealerships next month.
“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC. “Dodge put the heart into this Challenger and Mopar added the soul. The result is a unique, special-edition car that only we can offer.”
The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission. Both prices include $750 for destination. Customers may pre-order now.
“Mopar ’10 has a wicked, sinister appearance that will turn heads.” said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC. “The Mopar brand resonates with hard-core enthusiasts, and this car will too.”
Dodge and Mopar collaborated to create Mopar ’10, a “Mopar modified” 2010 Dodge Challenger R/T. Under-the-hood features include the legendary 5.7-liter HEMI® V-8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover. Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.
Mopar ’10 will be available in Brilliant Black with a choice of three accent colors: Mopar Blue, Red or Silver. Accent colors will appear on side stripes as well as in the stitching on the steering wheel and seats. Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins. Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door. A special Mopar ’10 car cover also comes with the vehicle.
Interior features include Katzkin leather seating, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout.
Every customer who purchases a Mopar ’10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number. The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.