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The 2012 SEMA Show is about dazzling the world with the capabilities of tuning companies and it takes a strong presence to be able to pull out ahead of the crowd. Chrysler Group’s Mopar and SRT brands are attempting that very feat by teaming up with comedic ventriloquist, Jeff Dunham.

For this build, Dunham is putting aside Walter (the retired, grumpy old man), Achmed (the dead terrorist), Peanut (the hyperactive, purple-skinned "woozle"), and Jose Jalapeño on a Stick (well, that one’s pretty self-explanatory) so that he can team up with Chrysler on "Project Ultraviolet," the tuning package that started off as a Dodge Challenger SRT8 . The purpose behind this build is for Chrysler to show off some newly developed technology and a brand new engine. Nothing else is said about the car in this video, but there are two more videos to follow before the 2012 SEMA Auto Show opens its doors.

Are we excited to see what this purple Challenger has to offer? In the words of Jose Jalapeno on a Stick, "Siiiiii, señor!"

Hit the jump to read more on the Dodge Challenger SRT Project Ultraviolet by Jeff Dunham.

The new Dodge Ram pick-up will also be presented at the upcoming SEMA Show with a very cool Urban Ram concept car specially customized by Mopar. The concept features a very cool Modern Blue paint scheme combined with a Mopar blue stripe - reminder of the limited edition Mopar ’11 Charger.

The new Urban Ram Concept features a very cool sport performance hood, a new set of 22" wheels painted hyperblack and a fiberglass tonneau cover matching the body color.

The standard 2013 Ram 1500 is powered by a 392 HEMI engine, but Mopar decided is time to make it even more aggressive. For this the tuneer added new Mopar headers, a Mopar cold-air intake and Mopar performance dual exhaust with chrome tips. They did not announced how these updates improved the engine’s output, but the package also includes a Mopar performance handling kit and SRT rotors and brake calipers that help rein in all the extra power.

When Dodge introduced their new Dart , they also announced that a total of 150 Mopar parts would be available to further customize it. At the 2012 SEMA Auto Show, the company wants to offer their customers an idea of just how much customization can go into this compact hatchback with a demonstration of these accessories in their Carbon Fiber Concept.

As its name suggests, this Dart Concept has received a very cool carbon fiber hood and a carbon fiber, three-piece rear decklid spoiler. It is painted in a very cool charcoal grey combined with a Mopar satin black front chin spoiler and a Mopar satin black body kit. The concept sits on a new set of 19" wheels combined with silver brake calipers.

Dart’s standard grille has been replaced with a new Mopar grille, while the light smoke headlamps and tail lamps accentuate the sleek feel. The interior features the same dark matte finish of the exterior, with the coolest addition being the new Katzkin leather seats.

Have you ever wondered how much power a Dodge Charger can really deliver? Well, it’s definitely not the 292 HP in the standard V6 engine or the 370 HP provided by the muscle car’s current V8 engine. At the 2012 SEMA Auto Show, Mopar is going to show us just how much juice can be pumped from the Charger with a tuning package of their own.

Technically, Mopar cheated in the sense that they stripped the Charger of its engine and threw in a Viper V-10 Mopar crate engine featuring Mopar cold air intakes and a Mopar cat-back exhaust. This engine delivers an impressive 650 HP, but also tones down the emissions to remain eco-friendly.

The rest of the package consists of some exterior and interior updates, starting with a new front chin spoiler, a new hood with functional forward-facing intake, and a roof carry. The hood and decklid feature matte black graphics, while the cool Metallic "Copperhead" exterior paint is combined with matte black on the grille badge and the exclusive 20" lightweight wheels.

For the interior, Mopar has added black Katzkin leather seats with "Copperhead" stitching, which also transfers to the steering wheel, shifter, and armrest. The "Copperhead" logo is also embroidered on the seatbacks.

With SEMA barely a month away from opening its doors, it’s a safe bet that a lot of project vehicles are being finished in time for their SEMA debuts.

In 2011, ICON was in attendance at SEMA with a customized Bronco , a creation that certainly drew its fair share of attention. This year, ICON will return to SEMA with another glorious - and classic - project vehicle.

This one is based on the 1965 Dodge D200 crew cab, a vehicle that spent most of its life as a military machine. Rest assured, we expect great things from ICON and the early release of details suggest the same thing.

The body, for one, has been painted in a white body finish with black accents and wheels. Meanwhile, the interior has been dressed in a free-range bison leather with a matching high-end stereo system. Under its hood, the D200 will comes with a new chassis that was taken from the Ram 3500 and has been fitted with a 4.5" suspension lift kit. Powering the ICON-tuned D200 is expected to be a 5.9-liter Banks-modified Cummins turbo diesel, inline-six engine that carries 975 lb/ft of torque. Yeah, that’s enough torque to pull some serious weight.

Source: Fox News

Dodge really has a lot invested in the Dart compact car. So much so, in fact, that they’re releasing a new trim for the model, one they’re proud to announce as the most fuel efficient model in the Dart sedan’s range.

The trim is called the Dart Aero and it’s powered by a 1.4-liter MultiAir turbocharged inline-four engine that produces 160 horsepower and 184 lb/ft of torque. With these numbers in tow, Dodge proclaims the Dart Aero to return 41 mpg on the highway when it’s mated to a six-speed manual transmission and 40 mpg when it carries a six-speed Dual Dry Clutch Transmission.

As far as trim features are concerned, the Dart Aero comes with auto headlamps, projector headlamps and LED ‘racetrack’ tail lamps, power mirrors, remote keyless entry, cruise control, and electronic stability control.

Inside, the Dart Aero carries a leather-wrapped steering wheel with audio controls, air conditioning with micron filter, power windows and locks, and an 8.4" touchscreen media center and 7" TFT reconfigurable gauge cluster as added options.

Reid Bigland, CEO of the Dodge brand, explained the merits of the Dart Aero. "The all-new Dodge Dart is a groundbreaking vehicle, offering features and benefits never before offered in a compact car," he said

"The new Dart Aero builds on these attributes by combining a remarkable 41mpg with interior room of a mid-size car and class-leading technology, style and safety, for only $19,295."

The history of the Dodge Ram began back in 1981 when the original model was launched onto the market. Sin Sin ce then, many things have changed, with the Heavy Duty version to be unveiled in 2009. And now, for the 2013 model year the new Ram Heavy Duty has been updated with an all-new interior, next-generation Uconnect Access, Powernet, new frames and new suspension.

2013 model year also marks the debut of the 5.7-liter HEMI V8 engine as standard equipment. It delivers a total of 383 HP and a peak torque of 400 lbs-ft and is mated to a 66RFE six-speed automatic transmission. Next to it the renowned 6.7-liter Cummins High-Output Turbo Diesel I-6 is now available in three versions: 350 HP, 370 HP and 385 HP.

The 2013 Dodge Ram Heavy Duty will go on sale in the first quarter of 2013.

Hit the jump to read more about the new 2013 Dodge Ram Heavy Duty.

Let’s imagine you are one of those lucky people that have the extra $100K in your pocket and wants to buy the new 2013 SRT Viper . Now that you have the money, $97,395 for the SRT Viper and $120,395 for the SRT Viper GT, the next step would be to configure the sports car of your dreams. According to SRT, that shouldn’t be a problem because the new Viper comes with no less than 150,000 possible combinations, including colors and stripes, interior options, stereo choices, and wheel designs.

The standard Viper is offered with a choice of six exterior colors - Adrenaline Red, Black Venom, Bright White, Gunmetal Pearl ($1,000), Race Yellow ($1,000), and Shadow Blue Pearl ($1,000) - while the GTS adds two more- Stryker Red Tinted Pearl and GTS Blue ($1,000). These exterior colors can be combined with different racing stripes - Billet Silver, Black Venom, and Gunmetal - each priced at $4,500 for the standard Viper and at $5,000 for the GTS. Next, we have eight wheel options with prices ranging from $500 to $1,100.

For the interior, there are three different audio systems, the most expensive being the 18-speaker Harman Kardon premium audio system priced at $2,995. The seats can be covered with premium ballistic nylon, Nappa leather with Alcantara inserts, and the first application of Laguna Premium leather in an SRT. That will add another $3,000 to your car’s price.

There are also four packages to choose from: the Track Package priced at $3,500, the Grand Touring Package at $2,500, the GTS Laguna Interior Package at 7,500, and GTS Launch Edition Package price at $15,500.

That being said, all you need is patience, lots of money, and good luck to customize the Viper of your dreams!

If you want to take a break from all the Paris Auto Show-related news, check out some of the new details we dug up on the next big auto show of the year: SEMA. Mopar has unveiled a series of teaser images for their upcoming line-up, which will be presented in Las Vegas from Tuesday, October 30, 2012, to Friday, November 2, 2012. These images only show five different vehicles, but the company has promised that more than 20 Moparized Chrysler, Jeep, Dodge, Ram, Fiat, and SRT vehicles will be at the show.

The teaser images show a widebody Fiat 500 , a custom RAM pickup, an updated Dodge Charger ,
a heavily modified Jeep, and - our favorite - a very nicely updated Dodge Dart . With its growing list of Mopar-first features, including Electronic Vehicle Tracking Systems (EVTS), Wireless charging, Vehicle-information apps, and Electronic owner manuals, we’re psyched to see what Chrysler’s service, parts, and customer-care brand has to offer at this year’s SEMA Auto Show.

"At Mopar, we always look forward to the SEMA season," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. "The show is an opportunity for us to inspire owners to customize their vehicles, and it’s the perfect place to showcase our vast portfolio of quality-tested performance parts and accessories."

International recording artist and Mr. Worldwide, Pitbull, recently put his design hat on to customize a 2013 Dodge Dart which was part of a sweepstakes at the iHeartRadio Music Festival in Las Vegas.

The car, called the Dodge Dart iHeart, received Pitbull’s full design touches, which as you might expect, centered on his own style. You know the classic Pitbull ensemble, right? Tailored suit, classic sunglasses, and the contrasting pin stripes; the Dart iHeart was designed to be an extension of Pitbull’s top level swag.

The Dart iHeart is highlighted by a high contrast matte white exterior and black roof, a custom set of 18" liquid graphite aluminum wheels, a black and pear white leather and suede interior, the addition of a new hood scoop and rear spoiler, and the artful use of metals that not only evoke Pitbull’s classic style, but also add a dose of mystery to the compact sedan.

So who took home the Dodge Dart iHeart? A man named Jack Walters from New York, who personally took the keys to his brand new, one-off ride from the hands of Pitbull himself.

Jack Walters is a lucky man.


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