In 1985 Ferrari replaced the 308 Series with the 328 series, in both coupe and spider version. The 328 GTB continued in production for four years, until replaced by the 348 tb model in the Autumn of 1989, with 1344 units produced.
The new 328 GTB was a revised and updated version of the 308 GTB, which had survived for almost a decade without any radical change to the overall shape, albeit with various changes to the 3 litre engine. The 328 model presented a softening of the wedge profile of its predecessor, with a redesigned nose that had a more rounded shape, which was complimented by similar treatment to the tail valance panel.
The revised nose and tail sections featured body colour bumpers integral with the valance panels, which reflected the work done concurrently to present the Mondial 3.2 models, with which they also shared a similar radiator grille and front light assembly layout.