With the Ferrari 365 GTB4 revealed at the 1968 Paris Auto Salon, the company wanted to create the "ultimate Ferrari". Proving to be a very successful model, the berlinetta was very shortly followed by a spider version.
In 1969 at the Frankfurt Show Ferrari unveiled the 365 GTS/4, a model received enthusiastically by the public. The model was visually identical to the 365 GTB4, only the folding canvas roof and boot profile being different.
The 365 GTS4 was a very successful model, especially on the American marker where most than 10% of 365 GTB4 model were sold. The car is still considered a cult car, even if there were only 122 units produced.
In 1971 at the Geneva Show, Ferrari unveiled the 365 GTC4, a model that replaced two models in the range, the 365 GTC which had ceased production in 1970, and the 365 GT 2+2 that was dropped from production upon the announcement of the new model. The car was into production for less than 2 years, with 500 units being produced and most of them sold on the US market.
The 365 GTC4 was featuring a 2+2 seating configuration, but due to its stretched chassis and a lower, sloping roofline the rear seats were not offering the best comfort. They did however have the facility of folding backs, to provide a useful luggage platform.
Ferrari offered both European and American market version, with the last one featuring a emission control equipment that sapped performance, and was recognizable by rectangular side marker lights on the front and rear wings.
In 1973 Ferrari unveiled a new series of models on the market. They were called Berlinetta Boxer and were using a flat-12 mid-mounted engine. The first model in this series was 365 GT4BB revealed at the 1971 Turin Show, two years before it really went to production. Between 1973 and 1976 Ferrari built almost 387 units, with 58 with right hand drive.
Ferrari already had vast experience of the mid-engine layout with their single-seater and sports-racing models, together with the two 365P "Tre Posti" (three seat) concept road cars produced by Pininfarina in 1966, and the V6 Dino series.
The 365 GT4 BB was Ferrari’s answer to the Lamborghini Miura, a model that already adopted the mid-engined layout. Like usual it was design by Pininfarina who addopted for the model an angular wedge with popup headlights.
In 1972 at the Paris Auto Salon Ferrari unveiled an all new series to the world. It was a fast, svelte and elegant 2+2 powered by the classic VI2 engine, known as the most expensive series produced by Ferrari for 17 years. The first model was the 365 GT4 2+2 and it was followed by the 400 and 412 series, with production ending in 1989. The 365 GT4 2+2 was produced between 1972 and 1976, with 521 units produced, in both right or left hand drive versions.
The bodies were built and fully trimmed at the Pininfarina works in Turin, and then shipped to the Ferrari factory in Maranello for the installation of the mechanical components.
The 365 GT4 2+2 featured a three box shape, with a large cabin glass area, clean angular lines uncluttered by adornment, giving an impression of gentile refinement, exuding an air of sporting luxury. Only the long expanse of bonnet, the discreet Ferrari badges, including a chrome plated "Cavallino Ram pante" in the center of the under bumper radiator grille, and quadruple exhaust tailpipes, making any sort of power statement.