With the Ferrari 365 GTB4 revealed at the 1968 Paris Auto Salon, the company wanted to create the "ultimate Ferrari". Proving to be a very successful model, the berlinetta was very shortly followed by a spider version.
In 1969 at the Frankfurt Show Ferrari unveiled the 365 GTS/4, a model received enthusiastically by the public. The model was visually identical to the 365 GTB4, only the folding canvas roof and boot profile being different.
The 365 GTS4 was a very successful model, especially on the American marker where most than 10% of 365 GTB4 model were sold. The car is still considered a cult car, even if there were only 122 units produced.