Ferrari is celebrating its 20th anniversary on the Chinese market with the introduction of a special edition 458 Italia . This new edition will be limited to only 20 units and since it will be exclusively offered in China, will be characterized by unique Chinese elements. The 458 Italia will be finished in a brand new color called Marco Polo Red specially developed for this exclusive car.
Since this is the "Year of the Dragon," the car’s livery was inspired by the longma theme which is an old Chinese idiom which means "the vigor and spirit of the legendary dragon-horse." These elements include a golden dragon on the front bonnet, which is offset by gold and black livery stripes symbolizing a racing track.
The golden dragon is combined with a gold finish for the rims and the aeroelastic winglets. On the interior, this special edition adds gold embroidery on the car’s head rests, while the engine start button on each of the 20 cars is inscribed with the simplified Chinese characters for "start." Each unit will also receive a "20th Anniversary Special Edition" plaque in the dash.
UPDATE 06/19/12: For a super car that costs over $200,000 in standard guise, people will have to pay quite a premium in order to get hands on the 458 Italia China Special Edition. How much, you ask? Try 5.588 million yuan. When converted, that’s around $880,000 or €700,000 based on current exchange rates. Yikes.