Cross-brand marketing is about as sure as it gets when it comes to hitting two birds with one stone. It becomes even more important when you have two brands that fall on different market segments. That’s the case with the recent collaboration between Ferrari and Oakley, and the release of the Ferrari-branded Oakley sunglass line.
We’re all familiar with Ferrari and Oakley, and both brands are household names. But the difference between the two is the disparately different market that each one caters to. One has products specifically for the super rich and the other is geared towards youth and adventure.
But here’s the thing; the two are so famous independent of each other that a collaboration stands to benefit both companies. The sunglasses themselves look awesome with the supercar builder’s badge prominently displayed on them. And its not like these sunglasses are of the cereal box variety, as Oakley’s some of the best in the business and Ferrari is Ferrari.
I personally have been a loyal customer of Oakley for the past 12 years, so you better believe I’m scooping a pair up as soon as I can. Likewise, I’m confident that a lot of you will be eyeing a pair, too, even if it means keeping the purchase on the down-low lest you want to be subjected to the objections of your significant other.
Click past the jump to read more about the Ferrari Scuderia Sunglasses By Oakley.