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2009 Fiat Bravo MSN


Fiat has launched a new Bravo special edition. Called Bravo MSN, the car is the result of the collaboration between Microsoft and Fiat. The new Fiat Bravo MSN will go on sale starting 26th June.

The special edition is available for the 1.6 Multijet 16v 120HP diesel and features the world’s latest technologies: Instant Nav radio navigation, Blue&Me technology, built-in TMC Premium functionK770i Cyber-Shot mobile phone sold by Sony Ericsson.

Press release after the jump.

Press release

Fiat Bravo MSN

A combination of beauty and functionality, shape and content, exclusive Italian style matched with technological innovation: this is the special edition Bravo MSN Edition, the latest addition to the Fiat medium-sized car family which has proven extremely popular among the public in Italy and marks a further chapter in the collaboration between two industrial leader like Microsoft and Fiat Group Automobiles. Over the last few years, this collaboration has led to the launch of Blue&Me (a device which allows you to listen to music on several types of MP3 players, to phone hands free, to scroll down names in your phonebook and receive text messages, all with Bluetooth without ever taking your hands off the wheel or your eyes off the road) as well as Eco:Drive, which analyses your driving style to improve it and reduce fuel consumption and CO2 emissions. From today – with the contribution of Magneti Marelli, another company that excels in automotive technology – the Bravo MSN Edition is also available with the new on-board Instant Nav which combines a satellite navigator with maps on SD Card, a radio, a CD player and an Mp3 player, integrated with Blue&Me, in a single device (exact and quickly updated) built into the dashboard.

The Bravo MSN Edition is presented to the public with an original and innovative initiative, reflecting the original and innovative nature of the entire car. Crews comprising of both people who regularly use MSN and opinion leaders will be leaving on board a handful of Bravo MSN Edition cars from the capitals of the various European countries where the car will be on sale (Belgium, France, Germany, Italy, the Netherlands, Portugal, the United Kingdom and Spain) on 26th June. With the help of Eco:Drive installed standard on Bravo MSN Edition cars, the driving style of the various crews will be "monitored". At the end of this European tour, which will be finishing at the Fiat Group Automobiles Test Centre in Balocco (VC), everyone will be given a cash prize and the team with the best eco index will be awarded a larger prize. All the money will go to charitable causes in the various countries. In Italy, it will be used to take part in the construction of a nursery school in Abruzzo.

You can follow the various stages of the journey as well as the conclusive ceremony to be held on 29th June in Balocco on the MSN website (which will feature exclusive footage and photos). What’s more, you can also book a test drive in the car on internet, to be taken at any Fiat dealer: the greater the number of test drives taken, the larger the contribution Fiat will make to the construction of the nursery school.

The Bravo MSN Edition is recognisable at first glance thanks to the MSN logo on the rear steering knuckles and the colour of the specific bodywork: Maranello Red, Maserati Maserati Blue and the new Tempesta Grey. Available with the last generation 1.6 Multijet 16v 120HP diesel engine equipped with a particulate filter that complies with the emission limits of the Euro 5 regulation, the new special edition offers those who get on board a world of technology to stay in touch with everyone all the time, even when you’re on the move. In addition to the Instant Nav radionavigation device and to the Blue&Me technology, the built-in TMC Premium function makes it possible to know the latest traffic information in real time as well as to find out alternative routes to reach the desired destination, making the Bravo MSN Edition a genuine “concentration” of digital technology.

What’s more, thanks to a special customised version “Bravo MSN Limited Edition” of the K770i Cyber-Shot mobile phone sold by Sony Ericsson, you merely need to press one key to enter the Microsoft instant messaging client Windows Life Messenger, currently the most popular instant messaging service in the world, allowing immediate contract between groups of people. Extremely popular among young people, it allows you to converse in real time with friends in the four corners of the globe, send files, share folders on your computer and work, just as though you were in the same room or office.

Bravo MSN Edition is the latest version of a very successful model - in Italy alone over 100 thousand have been sold since it was launched and it continues to be at the top of sales.



13 comments:

What’s the intriguing part on this Bravo? Well, sorry to say, but I only saw this one an ordinary vehicle. However, I’m still impressed with this one, and I have to agree with them that it looks very luscious on its body paint.

This Fiat Bravo MSN is so intriguing. I am really interested to even know more about what is special on this car. I must also say that it is already had the looks of a stunning car.

Fiat Bravo MSN Edition is the latest version of a very successful model - in Italy alone over 100 thousand have been sold since it was launched and it continues to be at the top of sales.

I think Microsoft is doing what is exactly important nowadays if they want to keep their influence. The fact that they have started sharing a technology flatform with Fiat and they know it is a win-win solution to keep the public used to their presence more and more.

I believe that MSN is making a big leap here from providing technology in our homes now even in our cars. What is exciting about it is that the internet giant is planning to cover not only our home experience but also our driving experience and that is truly amazing if they can revive the Bravo’s image.

Just a little information here about the name Fiat Bravo. The earlier Brava/Bravo models were effectively two versions of the same car, the Bravo a three-door hatchback and the Brava a longer five-door hatchback. The name Brava was used in the United States on the earlier Fiat 131.

Magneti’s business lines include automotive lighting systems, powertrain control systems, electronic instrument clusters, telematics systems, and computers, suspension systems and components, exhaust systems, and motorsport, wherein Magneti Marelli develops specific electronic systems for Formula One, Motorcycle Grand Prix and the World Rally Championship. Magneti Marelli owned brands include Carello, AL-Automotive Lighting, Siem SpA, Cofap, Jaeger, Solex, Veglia Borletti, Vitaloni and Weber. Yes it is true that is it a Fiat Group subsidiary.

By the way do you know, that Magneti is not new in the business.Magneti Marelli was founded in 1919 as a joint-venture between Fiat and Ercole Marelli, and was named as F.I.M.M. - Fabbrica Italiana Magneti Marelli; the first plant was established in Sesto San Giovanni near Milan, Italy. The company started as a magnet and electrical equipment manufacturer.

Magneti Marelli currently deals with intelligent systems for active and passive safety of vehicles, as well as in the powertrain area. So technically Magneti is a Fiat company.

Just to give more information about the so-called third member of the party. Magneti is an Italian company which deals with development and manufacturing of systems, modules and high-technology components for the automotive industry. A subsidiary of Fiat Group, it has 28,000 employees and a turnover of 5.4 billion euro in 2008. |Magneti is responsible in the installation of on-board instant navigation which combines all- in-one unit.

The eco-drive feature for me is the best add on to this 2009 Fiat Bravo MSN, and the creative marketing strategy in lanuching the product to various European countries is very innovative, creative and environmentally aware. That promotion I think is very practical and sensible.

The press release says it all, its a combination of beauty, functionality and shape and content, exclusive Italian style matched with technological innovation, although there is not much speed to expect on this mid-sized family wagon, Bravo integrates all necessary features that are sutle and practical. Thr design is not loud but rather disiplined but stylished, the concept responds directly to the needs of familiy on the road and that I beleive is the reason wht there are almost 10 tyhousand unit already sold in Italy alone, because this Italian beuaty mixed with American technology is just the car most wives would want for their family, and even the uber-macho husband can;t say no when she says she likes it for the family.

I think the Bravo although may not be a scene stealer and the most promising medium sized family car as of date, have on the other hand the most practical and useful add-ons kit to support the growing technological needs of most families. The fact that these features are only available in most expensive cars, makes this Bravo-MSN a sure winner in terms of adaptobility and functionality

It is not all the time that we get to experience this kind of merger between two giants, but I beleive that the decision was quite beneficial to the end user as the entire plan was laid out based on the suggestions and ideas of MSN user who wished more practical usability carried out for the car.

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