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2010 Fiat Cinquecento Prima Edizione

This past weekend Fiat North America unveiled the special edition Cinquecento Prima Edizione that will go on sale at the end of 2010. It will be limited to only 500 units and will be available in just three colors: Bianco (White), Rosso (Red), and Grigio (Gray).

The new Fiat Cinquecento Prima Edizione will be powered by a 1.4-liter MultiAir four-cylinder engine mated to a manual transmission. It will be distinguished by an exclusive Prima Edizione badge, individualization options, quality and advanced technology, all wrapped in iconic Italian style.

"The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind," said Laura Soave, Head of Fiat North America, who personally presented the opportunity to the Fiat aficionados. "For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America."

The first to be able to sign up for the Fiat Cinquecento Prima Edizione (orFiat 500 First Edition) were the club members at the Fiat-Lancia club event in Asheville, NC. There, the head of Fiat North America, Laura Soave, passed out a sheet to give the members the opportunity to be the first to put their names down for the special edition. Don’t worry, Fiat lovers, you’ll get a chance to place your order soon as well courtesy of www.ciaofiat.com.

Press release after the jump.

Press release

Fiat fans attending the annual convention of the Club Fiat-Lancia Unlimited were given a special surprise when the head of Fiat North America arrived at their closing dinner and made them an exclusive offer. These long-time enthusiasts of the Fiat brand and vehicles, some for almost 27 years, were given the first opportunity to place reservations and select their vehicle build number for the unique Fiat Cinquecento ‘Prima Edizione’ (First Edition) model. A total of 500 of these collector-edition Fiat 500 models will be sold in the United States.

“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America, who personally presented the opportunity to the Fiat aficionados. “For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”

Fiat Cinquecento Prima Edizione

The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray). These limited-edition Fiat 500 models will be equipped with a manual transmission and will feature an exclusive Prima Edizione badge. Each of the 500 Prima Edizione vehicles will feature a sequential VIN and badge according to production order.

The modern generation of the Fiat 500 will be introduced in North America at the end of 2010 and will offer customers uncompromising safety, fuel efficiency from its 1.4-liter MultiAir™ four-cylinder engine, individualization options, quality and advanced technology, all wrapped in iconic Italian style. The Fiat MultiAir technology was recognized as the “single most innovative engine technology” of the year by the International Engine of the Year Awards panel.

Fiat North America will also offer other Fiat fans the opportunity to reserve their Prima Edizione model, up to a limit of 500, via a special website that will be made available at a later date through www.ciaofiat.com.

Fiat Mobile Experience

The Fiat Cinquecento ‘Prima Edizione’ announcement was made during the national annual convention organized by Club Fiat-Lancia Lancia Unlimited, North America’s largest enthusiast club for owners of Fiat Group Automobile vehicles. This year, the convention – commonly known as the “Fiat Freakout” – was held in Asheville, NC.

Fiat North America was the title sponsor of the annual convention, which featured displays of more than 100 well-preserved Fiat, Lancia and Alfa Romeo vehicles.

During the event, Fiat North America debuted the ‘Fiat Mobile Experience’ – a unique display that hosts both a café station and a Fiat brand merchandise store.

Fiat Cinquecento Prima Edizione

Fiat fans attending the convention were able to enjoy complimentary gelato, espresso and cappuccino served by baristas. Visitors were also able to browse through and purchase various Fiat-branded merchandise items in a unique store area, finished in Fiat red and white colors and staffed by Fiat merchandizing specialists.

The Fiat Mobile Experience display is constructed from a repurposed auto-shipping container and will be seen at other future Fiat shows and exhibitions in North America.




6 comments:

A mix of old and new, this is a good concept, good move by Fiat

Modern Fiats are no more unreliable than any other cars, but they are often more fun, and the 500 is very popular everywhere it’s sold for all the right reasons.

Whats the name of the filter/effect applied to that image to emboss the edges?

It doesn’t sound too special. what am I missing here? Colors and only 500 ...so what?

This European model has a stunning design and take note this new Fiat is now powered with 1.4-liter MultiAir four-cylinder engine. No wonder why there are lot of Fiat fanatic.

Apparently the American public has a short memory and can’t remember why Fiat quit selling cars in the US to begin with ..in one word...UNRELIABLE.

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