Fiat has announced the 500 "Pink Ribbon" Edition that will be limited to only 250 units. For each unit sold, Fiat will donate $1,000 to the Breast Cancer Research Foundation to facilitate their mission of achieving prevention and a cure for breast cancer in our lifetime.
The Fiat 500 Pink will be based on the 500 Lounge model and will be offered in Argento (silver) and Bianco (white) exterior paint colors. Joining the exterior paint will be a signature dark pink body side stripe with a "500" logo and an accenting "ribbon" in light pink.
The interior will get pink accents to contrast with the Nero leather for the front and rear seats, as well as a signature "500" logo embroidered on the front seatbacks. The same pink and black combination will be used for the steering wheel and the body-color instrument panel bezel. Each unit will also be offered with a pair of uniquely designed Fiat 500 Pink Ribbon key fobs.
This special edition is now on sale and is priced from $22,500 (including $500 destination).