Ford is playing to win in the crossover segment, and the prize is dominance in a market projected to top 3 million sales by 2010. Competition is fierce, with Ford and its rivals displaying an array of crossover products at the North American International Auto Show (NAIAS). Ford’s most recent crossovers, the Edge and the Lincoln MKX are being prominently displayed in Detroit and have arrived to predominantly good reviews and customer response. The new crossovers join Ford’s ahead-of-its-time (...) More
The new Ford Edge – the symbol of Ford’s leadership in the fast-growing market for crossovers – has been named “Urban Truck of the Year.” Edge received the award this evening at the 2007 Urban Wheels Awards from On Wheels, Inc. publisher of African American On Wheels, Latino On Wheels and Asians On Wheels magazines in Detroit. The award winner is determined by a panel of automotive journalists from the United States. Grammy nominated singer Kelis, star of the Ford Edge urban marketing campaign (...) More
The all-new 2007 Ford Edge has created quite a lot of excitement since its arrival in December and it will be generating a different kind of excitement for commuters in nine of America’s largest cities when they catch a glimpse of the new Edge teetering precariously on the edge of a large billboard.
Grammy nominated singer Kelis will star in a new urban marketing campaign to promote the all-new 2007 Ford Edge crossover. Kelis creates a new song “Push it to the Edge” specifically for the campaign.The Edge urban marketing campaign will begin airing on Dec. 20 with major radio, print, television and Internet outlets throughout the country.
Detroit radio talk-show host Mike Stone is among the first customers to take delivery of a Ford Edge, the all new crossovers that have begun arriving at Ford dealerships across the country. Stone turned in his 2004 Cadillac CTS before picking up his Edge at Tom Holzer Ford here Thursday.
The Honda Fit, Saturn Aura and Toyota Camry are the finalists for the 2007 North American Car of the Year award. Finalists for the 2007 North American Truck of the Year award are the Chevrolet Silverado, Ford Edge and Mazda CX-7. The winners will be named Jan. 7, at the start of press preview days for the North American International Auto Show. The finalists were culled from a candidate pool of 12 cars and 14 trucks. The finalists were determined by the votes of 49 auto journalist (...) More
The family Thanksgiving road trip may still take us over the river and through the woods, or over the overpass and through the strip malls, but crossovers like my Ford Edge have replaced station wagons as the vehicles of choice. When I was a kid, we traveled 90 miles one way on Thanksgiving Day in a Ford Country Squire that had all the charm of Chevy Chase’s Wally World-bound wagon in “National Lampoon’s Vacation,” fishtailing the whole way. And we had NO cup holders. That’s right. We had to (...) More
If you waited for the new Ford Edge or Lincoln MKX to arrive to the dealership and buy one, then we have a bad news for new: Ford announced that they will delay shipping to dealerships for at least a couple of weeks. The two models will arrive to dealerships in late November or at the begining of December. "The manufacturing process and the supply base aren’t to the level of consistency and stability we’d like to see,” he said. “You need to have the product right — which we think we do, (...) More
Even before the Ford Edge started rolling off the assembly line, the company had received 20,000 dealer orders for the new crossover. More than 1 million people have checked out the Edge’s Web site (www.fordvehicles.com), and 320,000 visitors have configured an Edge for themselves. The all-new 2007 Ford Edge is set to hit dealer showrooms in November and the excitement continues to build. Pricing for Edge models range from $25,995 for the base SE to $29,745 for the SEL Plus. With an (...) More
Three “championship-level” 2007 Ford vehicles – the Ford Shelby GT500, Ford Edge and Ford F-150 FX2 Sport – have been selected to pace the three Ford Championship Weekend races at Homestead-Miami Speedway, site of NASCAR’s season-ending events. Dan Davis, director of Ford Racing Technology; Curtis Gray, president of Homestead-Miami Speedway; and Matt Kenseth, the 2003 NASCAR Nextel Cup champion and a contender for this year’s title, were all on hand at the race track today to help unveil the (...) More