Ford started building specialty trucks back in 1999 with the sporty 340hp F150 Lightning, and two luxury trucks, the ’King Ranch’ and the Harley Davidson. Since then, the Lightning production stopped in 2004, but both luxury trucks have been doing very well in sales. In fact, high end trucks are doing so well that next year Ford will bring out their all new 12th generation F150; with the luxurious ’Platinum’ trim as a part of the regular F150 line. The 2008 Harley Davidson truck is filling the gap in the meantime.
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The AutoWeek editorial staff announced this evening its Editors’ Choice Award winners for the 2008 Detroit Auto Show during the annual AutoWeek Design Forum, held in conjunction with the auto show.
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Ford unveiled the 2009 F-150 pick-up in January at the Detroit Auto Show and sales will begin in autumn. The 2009 F-150 features new exterior, with a bigger and brawnier grille and fatter fenders designed to make the wheels look larger. Also a new chassis offers the new pick-up a stronger frame for more torsional rigidity.
The 2009 F-150 is being offered in seven different trims: XL, STX, XLT, FX4, Lariat, King Ranch and the new Platinum model. Prices are extepected to start at around $19.000.
The pick-up is being offered with a choice of three V8 engines: 5.4-liter, 3-valve Triton V-8, which has been optimized for better performance with improved horsepower and torque, and is capable of running on E85; 4.6-liter, 3-valve V-8, which is new for F-150 and the 4.6-liter, 2-valve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy performance as the outgoing truck’s V-6.
The new F-150 offers segment-first standard AdvanceTrac® with RSC® (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller a segment-first on light-duty pickups.
The interior of the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as flat-screen TV that needs to be hauled from the electronics store to home.
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We just received today the Detroit Auto Show newsletter and it feature for the first time the new Ford F150 logo. The letter a little more rounded and it feels more dynamic, what do you think ?
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