Ford Figo was launched in 2010. It is Ford India’s first small car in the country. Sharing the Fiesta platform, the Figo comes with a 1.2-litre petrol and 1.4-litre petrol engine. The Figo won moat automobile awards since its launch is its competitors are the GM Beat, Maruit Suzuki Ritz, Hyundai
i10. The Figo was designed in Australia and has the best in class ride and handling and interior space.
The great American automaker, Ford, is invading their competitor’s markets by introducing the new Figo into the Indian market. The compact Figo is an all new car that features a fresh, contemporary shape that offers a distinct alternative to the traditional offerings in the city car segment with a shape that exudes the spirit of energy in motion with its bold fender flares and swept back headlamps.
Like all of the blue oval’s new car, the Ford Figo was designed with their consumers in mind. The all new body features lots of fresh fun elements like a large mouth front bumper, sporty alloy wheels pushed to car’s four corners, squared off rear end and subtle rear spoiler. Despite its compact size, the Ford Figo has a spacious interior with plenty of room for both passengers and cargo thanks to its taller roofline and more upright stance. Ford feels that this is the perfect car to combat the ultra affordable Tata Nano that is produced in the developing nation. The Figo’s size makes it the perfect car to navigate the narrow stretches of the Indian bazaars and markets without scarifying an ounce of style.
With Ford planning on bringing the equally compact Fiesta to the U.S. in the near future, the question that remains is whether or not Americans will have a soft spot in their hearts for a more spacious city car offering.