For the better part of two decades, the Ford Taurus was regarded as the ‘everyman’s car’ in America. It’s popularity back in the day was unrivaled, and during the late 80’s, the Taurus was the top-selling vehicle in the US, capable of selling around 500,000 units a year.
But somewhere along the way, the Taurus lost its appeal to Americans and after years of extracting whatever appeal it had left, the car was officially canned in 2007. Ford even toyed with the idea of dropping the ‘Taurus’ name altogether and renaming it as the Ford Five Hundred .
It wasn’t until recently when Alan R. Mulally, Ford’s new chief executive, made an about-face and decided to bring back the Taurus, despite its growing reputation as a run-of-the-mill vehicle. Apparently, Mulally figured that the Taurus still had a noticeable brand recall among Americans.
Ford Taurus and Taurus X will replace the Ford Five Hundred and the Ford Freestyle Ford Motor Company today announced it is bringing back the well-known Ford Taurus name, introducing a new name – Taurus X – for its three-row crossover. “Taurus has been an icon for Ford’s family sedan for more than two decades, and it’s time to return this powerful name to where it belongs,” said Mark Fields, Ford’s President of The Americas, at the Chicago Auto Show. “Consumer awareness of the Taurus name is (...) More
The Ford Five Hundred sedan packs nearly 30 percent more power and boasts a new look inside and out for the 2008 model year.
On sale by summer 2007, the Five Hundred features a new front end resembling the popular Ford Fusion, more horsepower and torque thanks to a new 3.5-liter V-6 engine, a new six-speed transmission and all-wheel-drive system and safety upgrades that include Ford’s available AdvanceTrac electronic stability control system. Structural upgrades to further improve crash protection include reinforcements in the footwell area and new interior door panels.
Ford has plans for his full-size sedan, Five Hundred will get a facelift in less than one year,with the next model planned for 2012.
The changes will be minor for the inside but a new interior combinations will be available also.
The Ford Five Hundred marries the body of a contemporary sedan to a crossover vehicle architecture, resulting in an upscale four-door sedan with upright Command Seatingâ„¢ for five and available all-wheel drive (AWD) capability. Five Hundred provides a confident driving experience with best-in-class interior room and versatility, as well as five-star safety ratings in all four categories of the government crash tests.
College students are preparing to head back to school, and many are dreaming of packing up their own car for the drive back to college. To help students and parents find the best car, CarMax, Inc., the nation’s largest retailer of used cars, and Driver’s Edge, a national nonprofit organization providing youth driver education, have teamed up to recommend the top cars for college students. "Typically, parents’ top priorities when looking for a vehicle for their student are price, (...) More
The prestigious New England Motor Press Association (NEMPA) today named the 2006 Ford Explorer the Best-in-Class SUV and the Five Hundred Best-in-Class All Weather Sedan, both in the $25,000-$30,000 category, in the association’s 9th Official Winter Vehicle of New England competition. The annual competition tests new automotive models in one of the most demanding environments—a New England winter—to determine the best of the new crop. Vehicles are selected in 13 price and segment categories (...) More
A bunch of college students stuffing a Ford GT space frame in a Ford Five Hundred body shell - and throwing in some sheetmetal from a Ford F-150 Flareside for good measure - sounds like a recipe for a Frankenstein with a blue-oval badge.