At the end of 2010, Ford’s Design boss, Martin Smith, stated that the company was on the verge of creating new and exciting products to build on their already successful model lineup. The new ideas behind these products were brought to life at the 2011 Frankfurt Motor Show with the Ford Evos Concept and in continuation of Smith’s laid out plan, we think this concept was just a preview of the future revival of the Capri name.
The model name Capri was used by Ford for three different generation models: one from 1961 to 1964, one from 1969 to 1986, and another one from 1989 to 1994. The future Capri will be a coupe version of the current generation Ford Focus that will also give birth to a convertible model down the line. J Mays, the company’s chief designer, states that there is enough room at the front of the Evos Concept to fit one of Ford’s 4- or 6-cylinder engines, so we expect the future Capri to be toting one of those options. It may even come packing the new Ford Focus ST’s 2.0-liter turbocharged EcoBoost petrol engine delivering 247 HP.
Expect to see the new Ford Capri in 2012 with a starting price of about $30,000.
One of the big models unveiled on Ford’s booth for the 2011 Frankfurt Motor Show was the Ford Focus ST, but in the ST’s shadow is the race-tweaked, production-based Focus ST-R. The Focus ST-R is purpose-built for the track by Ford Racing in North America and will be available for racing teams soon.
The production based Focus ST-R features stock body panels and production parts where possible. The company is insistent that it is a fully-prepared race car that will only need communications equipment and decals to head to the track.
"We’re thrilled to be taking the Focus ST-R from concept to reality for motorsport enthusiasts initially in North America and potentially around the world," said Jamie Allison, director, Ford Racing. "The previous turn-key race cars we developed for North American racing have been hugely successful, so we are hopeful that the ST-R will be the first such vehicle for global series and as a direct result of the company’s global platform strategy and our technical support program for motorsport applications of Focus and Fiesta models."
UPDATE 11/07/2011: The Focus ST-R made its North American debut in Las Vegas at the 2011 SEMA Show, giving us the perfect opportunity to get some fresh images of the vehicle. Check them out in the picture gallery!
UPDATE 12/15/11: Ford has officially announced the pricing details of the race-spec Ford Focus ST-R and we must advise those that are interested in the car: hold on to your drinks, fellas. The Focus ST-R has been priced at $98,995. Wow.
UPDATE 01/20/12: Global RallyCross Champion and founding member of the Octane Academy Tanner Foust spent a day at Homestead-Miami Speedway last week testing the racing prototype Focus ST-R. Check out the video of his experience!
Ford had big plans for the roll out of its 2013 Ford Focus Electric, which had been set to launch in 19 markets by the end of 2011. Instead, Ford will introduce the car in just the New York and California markets by the end of the year. The automaker didn’t elaborate, but limiting the release is a better way to monitor customer satisfaction and product issues than undergoing a simultaneous launch in 19 cities. Perhaps Ford is also testing the waters for EV demand, since sales of both the Chevrolet Volt and the Nissan Leaf have thus far failed to live up to the pre-launch hype.
The remainder of the original Focus Electric launch markets, located from coast to coast, have been told to expect the car to launch next spring. We suppose that depends upon the success of the Focus Electric launches in California and New York, as well as the overall consumer interest in the car. Like the Nissan Leaf, the Ford Focus Electric is a battery powered EV with no range extending generator (like the Chevy Volt or the Fisker Karma). It features a 23 kwh, temperature-stabilized lithium-ion battery pack that should provide a range of up to 100 miles, making it range-competitive with the Leaf. Ford has yet to release pricing, but we expect the Focus Electric to be priced on par with the Leaf.
Over in Brazil, Nissan found itself in hot water after one of their commercials directed at Ford drew the ire of the American automaker’s Brazilian arm.
The music-video style parody commercial that Nissan released features two men representing Ford engineers, dressed to the absolute nines decked with gold chains, rings, and fur coats, while sipping champagne and flocked by a multitude of scantily-clad women. Oh, and if you didn’t notice, there’s also a Ford Focus in the background. Yep, a Ford Focus in a Nissan commercial.
While the TV spot isn’t in English, the lyrics, when translated to Portuguese, translate to something like "All the luxury that I got, I got it with your money" and "Don’t weep because you’re paying extra money — your money was well spent, look what I do with it."
Obviously, the whole commercial didn’t sit too well with Ford, who thought that Nissan was sending a message to consumers that the Focus is overpriced in Brazil compared to the Japanese automaker’s Tiida sub-compact (it’s called the Versa in our neck of the woods). While there’s some truth to it - the Tiida is actually cheaper by a little under $2,000 in Brazil compared to the Focus - Ford didn’t like the way Nissan portrayed their company.
Ford’s lawsuit prompted Nissan to pull the television commercial, but apparently, not before the video found its way on the Internet. With the web being a lot more expansive and lenient than any form of medium these days, Ford’s going to have a hard time curtailing the showing of this Nissan ad.
Ford has announced the arrival of the Focus ECOnetic, one of the most fuel efficiency models in the compact class. The ECOnetic has a fuel economy of 80mpg on the combined cycle. It will go on sale in early 2012 in both five-door and estate bodystyles.
"The Focus ECOnetic is a testament to our company’s relentless drive for technological innovation and commitment to environmental leadership," says Gunnar Herrmann, Ford’s global medium car line director. "It’s also going to be a great car to drive."
The new Focus ECOnetic is powered by a 1.6-liter Ford Duratorq TDCi diesel which has been optimized for enhanced fuel efficiency, with a new injection system and turbocharger, enhanced charge cooling, and further friction reduction measures. The engine is mated to a new six-speed Durashift manual transmission which has been optimized to eliminate frictional losses, and utilizes special low friction transmission oil.
Hit the jump to read more about the 2012 Ford Focus ECOnetic.
Ford has unveiled their first ever fuel-free, rechargeable passenger car at the 2011 Detroit Auto Show. In fact, Ford says this will be the first of five total fuel-free vehicles they plan on revealing. The new Focus Electric will be offered in both North America and Europe by late 2011 and is Ford’s response to the Chevrolet Volt and the Nissan Leaf. We knew it would come eventually, we just didn’t they were planning on bringing a whole troop of fuel-free vehicles to go up against the competition.
The new Ford Focus Electric will be launched with a series of new technologies including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft, and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.
The model uses a Ford-engineered lithium-ion battery pack that can be charged using the recommended 240-volt wall-mounted charge station (sold separately) or the 120-volt convenience cord that comes with the vehicle. According to Ford it delivers a mile-per-gallon equivalent better than the Chevrolet Volt.
Hit the jump to read more about the 2013 Ford Focus Electric.
Tattoos are an artistic form of expression that are forever imprinted on your body. They are a big thing nowadays, with people transforming their whole bodies into this said artwork. Well, now Ford America has announced that Custom Graphics - hence the tattoo reference - are available for the 2012 Focus. They are priced from $120 to $470, but these, unlike their real counterparts, can easily be removed.
The customizations graphic list includes more than 200 unique vinyl wraps starting from geometric patterns to racing stripes and are with 3M Scotchprint Personalized Vehicle Graphic Film plus a clear graphic protection layer.
"Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that," said KC Dallia, Focus brand manager. "With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization."
"People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow," she said. "Customers can easily change the tattoos as their life situation and style evolves."
The final customized 2012 Ford Focus revealed at the Los Angeles Auto Show shows the work of a tuning company that is definitely no stranger to the hatchback in question. FS Werks (formerly FocusSport) has been providing high performance street and race products for the Ford Focus since 1999 when they first opened. If anyone should produce a fine tuning package for the Focus, it should be them. and you can be the judge.
FSWerks started off their package by adding a 3dCarbon roof wing and 19-inch DPE R16 wheels wrapped in Continental ExtremeContact DW tires to the little hatchback. After that it was on to an FSWerks stainless steel performance exhaust that provides maximum flow and horsepower, an FSWerks cold air intake, an engine cover, and a new front stress bar. The ride height was then lowered three inches with the use of an H&R Springs coil-over kit.
“What I find great about the new Focus is that it’s a sporty, compact Ford with the global design our customers want,” said Randy Robles, FSWerks vice president. “The previous Focus versions have been huge for us, so we’re excited to continue that tradition.”
Ford continues its attack on the Los Angeles Auto Show with this next Ford Focus from 3dCarbon. It may not see even a glint of a power upgrade, but the styling and aerodynamic modifications do allow for a tremendous boost in the overall look of the car.
The very first thing we noticed on the car is the glossy black hood and the satiny film foil wrap covering the rest of the body. The windows are smoked-out with 3M window film and the 20-inch Series KM650-KMC wheels are painted in glossy black finish and wrapped in Falken tires – FK452. There are two red pinstripes accenting their way down the length of the roof and hood while the wheels also get a little red pinstripe action.
In addition to the styling benefits found on this Focus, the hatchback also gets a 3dCarbon roof wing, H&R Springs sport spring, and a FSWerks cat-back exhaust.
“This car builds on the already impressive styling of the new Focus with the unique touches we used, like the foil wrap and red accents,” said Ernie Bunnell, 3dCarbon vice president of sales and marketing. “The design of the Focus fits where the market is right now and the global appeal of this car is sure to be a hit with our customers.”
Whoever believed that the new Ford Focus was just a boring sedan for everyday use was wrong. And Ford has proof of that statement in the form of the new Focus race car arriving today at the Los Angeles Auto Show. This new concept demonstrates the car’s potential in road and touring car championships with teams around the world, at least that is what Ford is saying. We don’t know if we buy that statement just yet.
The concept car is powered by a 2.0-liter Ford EcoBoost I-4 engine and features performance coil-over adjustable dampers, Ford Racing upgraded sway bars with adjustable end links, front brakes with 320-millimeter two-piece rotors, and race pads. The concept sits on Anthracite 18-inch wheels and Hoosier race tires.
The interior also got the racing treatment with an FIA Super 2000 regulations roll cage, Recaro racing seats, an AIM MXL Pista data system, and an AIM SmartyCam. Added safety features include a Ford Racing fire suppression system and Ford Racing six-point safety harness.
We’re still not entirely convinced that the Focus race car will make Ford proud out on the track, but this is just a concept as of yet and should serve as a decent base for the production model. Ford is production will be ready by 2012, leaving them plenty of time to build on a good thing.